Brandwave

Creator payment platforms:Which brands are most popular in search?

In August 2026, JoinBrands was the most searched among creator payment platforms worldwide, with an estimated 24.6K branded searches and 70.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. JoinBrands70.9%
  2. Passionfroot15.6%
  3. Popular Pays6.9%
  4. Hypefy5.5%
  5. Glewee1.1%

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Share of SearchLeaderboard

Compare the platforms brands pay creators through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among creator payment platforms worldwide, by month

Share of Search by month for JoinBrands, Passionfroot, Popular Pays, Hypefy. The figures are in the table below the chart.

View monthly share of search table
MonthJoinBrandsPassionfrootPopular PaysHypefyGlewee
Oct 202561.2%9.3%14.2%11.8%3.5%
Nov 202561.1%9.3%14.3%11.8%3.5%
Dec 202565.2%12.1%9.5%9.5%3.6%
Jan 202669.4%10.5%10.5%6.9%2.6%
Feb 202666.8%10.2%12.4%8.1%2.5%
Mar 202669.1%10.3%10.3%8.5%1.7%
Apr 202670.3%10.5%10.5%6.9%1.7%
May 202667.6%12.5%8.4%10.1%1.4%
Jun 202670.9%10.4%8.6%8.6%1.4%
Jul 202666.7%17.9%6.5%7.9%1.1%
Aug 202670.9%15.6%6.9%5.5%1.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.JoinBrands

    70.9%

    Held 1st. 24.6K estimated branded searches, 0% vs prior month. Share +4.2 points.

  2. 2.Passionfroot

    15.6%

    Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  3. 3.Popular Pays

    6.9%

    Moved from 4th to 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Hypefy

    5.5%

    Moved from 3rd to 4th. 1.9K estimated branded searches, -34.5% vs prior month. Share -2.4 points.

  5. 5.Glewee

    1.1%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among creator payment platforms worldwide?

In August 2026, JoinBrands was the most searched among creator payment platforms worldwide, with an estimated 24.6K branded searches and 70.9% estimated Share of Search within this set. Passionfroot is in 2nd place, 55.3 percentage points behind at 15.6% Share of Search.

Global creator payment platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
JoinBrands61.2% → 70.9%70.9%Aug 202661.1%Nov 20251st
Passionfroot9.3% → 15.6%17.9%Jul 20269.3%Oct 20254th → 2nd
Popular Pays14.2% → 6.9%14.3%Nov 20256.5%Jul 20262nd → 3rd
Hypefy11.8% → 5.5%11.8%Nov 20255.5%Aug 20263rd → 4th
Glewee3.5% → 1.1%3.6%Dec 20251.1%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, JoinBrands’ estimated Share of Search among creator payment platforms worldwide increased from 61.2% to 70.9%.
  • Across the 11 months ending August 2026, Passionfroot’s estimated Share of Search among creator payment platforms worldwide increased from 9.3% to 15.6%.
  • Across the 11 months ending August 2026, Popular Pays’ estimated Share of Search among creator payment platforms worldwide decreased from 14.2% to 6.9%.
  • Across the 11 months ending August 2026, Hypefy’s estimated Share of Search among creator payment platforms worldwide decreased from 11.8% to 5.5%.
  • Across the 11 months ending August 2026, Glewee’s estimated Share of Search among creator payment platforms worldwide decreased from 3.5% to 1.1%.
  • Across the 11 months ending August 2026, JoinBrands’ estimated Share of Search among creator payment platforms worldwide peaked at 70.9% in August 2026 and was lowest at 61.1% in November 2025.
  • Across the 11 months ending August 2026, Passionfroot’s estimated Share of Search among creator payment platforms worldwide peaked at 17.9% in July 2026 and was lowest at 9.3% in October 2025.
  • Across the 11 months ending August 2026, Popular Pays’ estimated Share of Search among creator payment platforms worldwide peaked at 14.3% in November 2025 and was lowest at 6.5% in July 2026.
  • Across the 11 months ending August 2026, Hypefy’s estimated Share of Search among creator payment platforms worldwide peaked at 11.8% in November 2025 and was lowest at 5.5% in August 2026.
  • Across the 11 months ending August 2026, Glewee’s estimated Share of Search among creator payment platforms worldwide peaked at 3.6% in December 2025 and was lowest at 1.1% in July 2026.
  • Across the 11 months ending August 2026, Passionfroot rose from 4th to 2nd among creator payment platforms worldwide.
  • Across the 11 months ending August 2026, Popular Pays fell from 2nd to 3rd among creator payment platforms worldwide.
  • Across the 11 months ending August 2026, Hypefy fell from 3rd to 4th among creator payment platforms worldwide.

How did search popularity change for creator payment platforms worldwide in August 2026?

  1. In August 2026, JoinBrands gained estimated Share of Search among creator payment platforms worldwide, from 66.7% to 70.9%.

  2. In August 2026, Hypefy lost estimated Share of Search among creator payment platforms worldwide, from 7.9% to 5.5%.

  3. In August 2026, Passionfroot lost estimated Share of Search among creator payment platforms worldwide, from 17.9% to 15.6%.

  4. In August 2026, Popular Pays rose from 4th to 3rd among creator payment platforms worldwide.

  5. Estimated monthly branded searches for Glewee worldwide fell 45.8% over 11 measured months, from 720 to 390 in August 2026.

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