Brandwave

How popular isPassionfroot?

In September 2026, people searched for Passionfroot by name about 5,400 times worldwide, an 184.2% increase from the previous year. These searches made up 72.5% of all global newsletter sponsorship marketplace searches, placing Passionfroot first out of six marketplaces. When we asked both ChatGPT and Google AI Overviews about newsletter sponsorship marketplaces, Passionfroot appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Passionfroot is the most searched of 6 competitors and the second most recommended in AI answers.

  1. PassionfrootShare of searches 72.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. BuySellAdsShare of searches 17.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. beehiivShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. SwapstackShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. SponsorGapShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top newsletter sponsorship marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Passionfroot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Passionfroot is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Paved1st
  2. Passionfroot2nd
  3. SponsorGap3rd
  4. Swapstack4th
  5. beehiiv5th
  6. BuySellAds6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paved4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Passionfroot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BuySellAds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • beehiiv3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swapstack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SponsorGap2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about newsletter sponsorship marketplaces

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which newsletter sponsorship marketplaces compete with Passionfroot?

Passionfroot against newsletter sponsorship marketplaces worldwide, by month

Share of searches by month for Passionfroot, BuySellAds, beehiiv, Swapstack. The figures are in the table below the chart.

View monthly share of searches table
MonthPassionfrootBuySellAdsbeehiivSwapstackSponsorGapPaved
Oct 202543.3%36.4%6.8%8.9%2.1%2.5%
Nov 202546.1%31.6%8.5%9.5%2.2%2.2%
Dec 202553.2%28.8%5.8%8.6%2%1.6%
Jan 202652%28.7%7.3%7%2.5%2.5%
Feb 202650.4%27.3%6.9%8.2%3.6%3.6%
Mar 202650.3%27.8%6.9%8.3%3%3.6%
Apr 202656.3%25.2%6.8%6.2%3.3%2.1%
May 202661.3%22.1%6.6%5.5%2.9%1.5%
Jun 202660.8%21%6.9%5.5%3.6%2.3%
Jul 202675.3%14.8%3.2%3%2.4%1.3%
Aug 202671.4%17.2%4.6%3.4%1.9%1.5%
Sep 202672.5%17.4%3.5%3.5%1.9%1.2%

  1. 1.Passionfroot

    72.5%

    Held 1st. 5.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.BuySellAds

    17.4%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.beehiiv

    3.5%

    Held 3rd. 260 estimated branded searches, -25.7% vs prior month. Share -1.1 points.

  4. 4.Swapstack

    3.5%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.SponsorGap

    1.9%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Paved

    1.2%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between Passionfroot and its closest rivals

Every comparison with Passionfroot

28 comparisons

How has branded search demand for Passionfroot changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Passionfroot worldwide rose from 1.9K to 5.4K.
  • Across the 12 months ending September 2026, Passionfroot’s share of searches among newsletter sponsorship marketplaces worldwide increased from 43.3% to 72.5%.
  • Across the 12 months ending September 2026, Passionfroot’s share of searches among newsletter sponsorship marketplaces worldwide peaked at 75.3% in July 2026 and was lowest at 43.3% in October 2025.

How did search popularity change for newsletter sponsorship marketplaces worldwide in September 2026?

6 changes

  1. In September 2026, Passionfroot gained share of searches among newsletter sponsorship marketplaces worldwide, from 71.4% to 72.5%.

  2. In September 2026, beehiiv lost share of searches among newsletter sponsorship marketplaces worldwide, from 4.6% to 3.5%.

  3. Estimated monthly branded searches for SponsorGap worldwide rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

  4. Estimated monthly branded searches for Swapstack worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  5. Estimated monthly branded searches for BuySellAds worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Paved worldwide fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are Passionfroot’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Passionfroot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • passionfroot

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How the Brand Demand Index is measured

Where does Passionfroot compete?

Passionfroot is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Creator payment platforms4th of 70.14%Show ranking
Creator media kit platforms5th of 80.58%Show ranking
Creator CRM platforms5th of 102.5%Show ranking
Sponsorship marketplaces3rd of 79.4%Show ranking
Newsletter sponsorship marketplaces1st of 672.5%Shown above
Creator with pink hair and a pink jacket

Is Passionfroot your brand?

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