Newsletter sponsorship marketplaces:Which brands are most popular in search?
In August 2026, Swapstack was the most searched among newsletter sponsorship marketplaces worldwide, with an estimated 260 branded searches and 51% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Swapstack51%SponsorGap27.5%
Paved21.6%
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Share of SearchLeaderboard
Compare the marketplaces that match newsletter writers with sponsors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swapstack, SponsorGap, Paved. The figures are in the table below the chart.
View monthly share of search table
| Month | Swapstack | SponsorGap | Paved |
|---|---|---|---|
| Oct 2025 | 66.1% | 15.3% | 18.6% |
| Nov 2025 | 68.4% | 15.8% | 15.8% |
| Dec 2025 | 70.9% | 16.4% | 12.7% |
| Jan 2026 | 58.2% | 20.9% | 20.9% |
| Feb 2026 | 53.4% | 23.3% | 23.3% |
| Mar 2026 | 55.8% | 19.8% | 24.4% |
| Apr 2026 | 53.3% | 28.3% | 18.3% |
| May 2026 | 55.2% | 29.3% | 15.5% |
| Jun 2026 | 48.1% | 31.5% | 20.4% |
| Jul 2026 | 44.8% | 36.2% | 19% |
| Aug 2026 | 51% | 27.5% | 21.6% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51% | 260 | 0% | +6.2 points | |
| 2, held 2nd | 27.5% | 140 | -33.3% | -8.8 points | |
| 3, held 3rd | 21.6% | 110 | 0% | +2.6 points |
51%
Held 1st. 260 estimated branded searches, 0% vs prior month. Share +6.2 points.
27.5%
Held 2nd. 140 estimated branded searches, -33.3% vs prior month. Share -8.8 points.
3.
Paved21.6%
Held 3rd. 110 estimated branded searches, 0% vs prior month. Share +2.6 points.
Compare search popularity between leading brands
Which brand is most popular in search among newsletter sponsorship marketplaces worldwide?
3 brands
In August 2026, Swapstack was the most searched among newsletter sponsorship marketplaces worldwide, with an estimated 260 branded searches and 51% estimated Share of Search within this set. SponsorGap is in 2nd place, 23.5 percentage points behind at 27.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Swapstack | 66.1% → 51% | 70.9%Dec 2025 | 44.8%Jul 2026 | 1st |
| SponsorGap | 15.3% → 27.5% | 36.2%Jul 2026 | 15.3%Oct 2025 | 3rd → 2nd |
| Paved | 18.6% → 21.6% | 24.4%Mar 2026 | 12.7%Dec 2025 | 2nd → 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Swapstack’s estimated Share of Search among newsletter sponsorship marketplaces worldwide decreased from 66.1% to 51%.
- Across the 11 months ending August 2026, SponsorGap’s estimated Share of Search among newsletter sponsorship marketplaces worldwide increased from 15.3% to 27.5%.
- Across the 11 months ending August 2026, Paved’s estimated Share of Search among newsletter sponsorship marketplaces worldwide increased from 18.6% to 21.6%.
- Across the 11 months ending August 2026, Swapstack’s estimated Share of Search among newsletter sponsorship marketplaces worldwide peaked at 70.9% in December 2025 and was lowest at 44.8% in July 2026.
- Across the 11 months ending August 2026, SponsorGap’s estimated Share of Search among newsletter sponsorship marketplaces worldwide peaked at 36.2% in July 2026 and was lowest at 15.3% in October 2025.
- Across the 11 months ending August 2026, Paved’s estimated Share of Search among newsletter sponsorship marketplaces worldwide peaked at 24.4% in March 2026 and was lowest at 12.7% in December 2025.
- Across the 11 months ending August 2026, SponsorGap rose from 3rd to 2nd among newsletter sponsorship marketplaces worldwide.
- Across the 11 months ending August 2026, Paved fell from 2nd to 3rd among newsletter sponsorship marketplaces worldwide.
How did search popularity change for newsletter sponsorship marketplaces worldwide in August 2026?
3 changes
In August 2026, Swapstack gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 44.8% to 51%.
In August 2026, Paved gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 19% to 21.6%.
In August 2026, SponsorGap lost estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 36.2% to 27.5%.
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