How popular isPaved in search?
In August 2026, there were an estimated 110 branded searches for Paved worldwide which held steady over the last 11 months. Paved holds 21.6% estimated Share of Search among newsletter sponsorship marketplaces worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Swapstack51%SponsorGap27.5%
Paved21.6%
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Which newsletter sponsorship marketplaces compete with Paved?
Share of Search by month for Swapstack, SponsorGap, Paved. The figures are in the table below the chart.
View monthly share of search table
| Month | Swapstack | SponsorGap | Paved |
|---|---|---|---|
| Oct 2025 | 66.1% | 15.3% | 18.6% |
| Nov 2025 | 68.4% | 15.8% | 15.8% |
| Dec 2025 | 70.9% | 16.4% | 12.7% |
| Jan 2026 | 58.2% | 20.9% | 20.9% |
| Feb 2026 | 53.4% | 23.3% | 23.3% |
| Mar 2026 | 55.8% | 19.8% | 24.4% |
| Apr 2026 | 53.3% | 28.3% | 18.3% |
| May 2026 | 55.2% | 29.3% | 15.5% |
| Jun 2026 | 48.1% | 31.5% | 20.4% |
| Jul 2026 | 44.8% | 36.2% | 19% |
| Aug 2026 | 51% | 27.5% | 21.6% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51% | 260 | 0% | +6.2 points | |
| 2, held 2nd | 27.5% | 140 | -33.3% | -8.8 points | |
| 3, held 3rd | 21.6% | 110 | 0% | +2.6 points |
51%
Held 1st. 260 estimated branded searches, 0% vs prior month. Share +6.2 points.
27.5%
Held 2nd. 140 estimated branded searches, -33.3% vs prior month. Share -8.8 points.
3.
Paved21.6%
Held 3rd. 110 estimated branded searches, 0% vs prior month. Share +2.6 points.
Compare search popularity between Paved and its closest rivals
How has branded search demand for Paved changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Paved worldwide held steady at 110.
- Across the 11 months ending August 2026, Paved’s estimated Share of Search among newsletter sponsorship marketplaces worldwide increased from 18.6% to 21.6%.
- Across the 11 months ending August 2026, Paved’s estimated Share of Search among newsletter sponsorship marketplaces worldwide peaked at 24.4% in March 2026 and was lowest at 12.7% in December 2025.
- Across the 11 months ending August 2026, Paved fell from 2nd to 3rd among newsletter sponsorship marketplaces worldwide.
How did search popularity change for newsletter sponsorship marketplaces worldwide in August 2026?
3 changes
In August 2026, Swapstack gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 44.8% to 51%.
In August 2026, Paved gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 19% to 21.6%.
In August 2026, SponsorGap lost estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 36.2% to 27.5%.
How is Paved measured?
Brandwave collects information about searches that people make online using Paved’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- paved newsletter
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Is Paved your brand?
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