Paved vs SponsorGap:Which is more popular by branded search?
In August 2026, SponsorGap had more branded searches than Paved among newsletter sponsorship marketplaces worldwide. SponsorGap was estimated to have 140 branded searches compared to Paved’s 110, and held a 27.5% Share of Search versus Paved’s 21.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Paved or SponsorGap?
Compare the marketplaces that match newsletter writers with sponsors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SponsorGap, Paved. The figures are in the table below the chart.
View monthly share of search table
| Month | Swapstack | SponsorGap | Paved |
|---|---|---|---|
| Oct 2025 | 66.1% | 15.3% | 18.6% |
| Nov 2025 | 68.4% | 15.8% | 15.8% |
| Dec 2025 | 70.9% | 16.4% | 12.7% |
| Jan 2026 | 58.2% | 20.9% | 20.9% |
| Feb 2026 | 53.4% | 23.3% | 23.3% |
| Mar 2026 | 55.8% | 19.8% | 24.4% |
| Apr 2026 | 53.3% | 28.3% | 18.3% |
| May 2026 | 55.2% | 29.3% | 15.5% |
| Jun 2026 | 48.1% | 31.5% | 20.4% |
| Jul 2026 | 44.8% | 36.2% | 19% |
| Aug 2026 | 51% | 27.5% | 21.6% |
| Sep 2026 | — | — | — |
How has the Paved and SponsorGap comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: SponsorGap took it in December 2025, Paved took it in March 2026, SponsorGap took it in April 2026.
- Across the 11 months ending August 2026, Paved’s estimated Share of Search among newsletter sponsorship marketplaces worldwide moved from 18.6% to 21.6%, and its estimated monthly branded searches held steady at 110.
- Across the 11 months ending August 2026, SponsorGap’s estimated Share of Search among newsletter sponsorship marketplaces worldwide moved from 15.3% to 27.5%, and its estimated monthly branded searches moved from 90 to 140.
How did search popularity change for newsletter sponsorship marketplaces worldwide in August 2026?
2 changes
In August 2026, Paved gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 19% to 21.6%.
In August 2026, SponsorGap lost estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 36.2% to 27.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Paved’s and SponsorGap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paved
1 branded search term
- paved newsletter
SponsorGap
1 branded search term
- sponsorgap
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.