Brandwave

How popular isbeehiiv?

In September 2026, people searched for beehiiv by name about 66,300 times worldwide, about the same as the previous year. These searches made up 3.5% of all global newsletter sponsorship marketplace searches, placing beehiiv third out of six marketplaces. When we asked both ChatGPT and Google AI Overviews about newsletter sponsorship marketplaces, beehiiv appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

beehiiv is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. PassionfrootShare of searches 72.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. BuySellAdsShare of searches 17.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. beehiivShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. SwapstackShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. SponsorGapShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top newsletter sponsorship marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, beehiiv was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. beehiiv is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Paved1st
  2. Passionfroot2nd
  3. SponsorGap3rd
  4. Swapstack4th
  5. beehiiv5th
  6. BuySellAds6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paved4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Passionfroot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BuySellAds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • beehiiv3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swapstack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SponsorGap2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about newsletter sponsorship marketplaces

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which newsletter sponsorship marketplaces compete with beehiiv?

beehiiv against newsletter sponsorship marketplaces worldwide, by month

Share of searches by month for Passionfroot, BuySellAds, beehiiv, Swapstack. The figures are in the table below the chart.

View monthly share of searches table
MonthPassionfrootBuySellAdsbeehiivSwapstackSponsorGapPaved
Oct 202543.3%36.4%6.8%8.9%2.1%2.5%
Nov 202546.1%31.6%8.5%9.5%2.2%2.2%
Dec 202553.2%28.8%5.8%8.6%2%1.6%
Jan 202652%28.7%7.3%7%2.5%2.5%
Feb 202650.4%27.3%6.9%8.2%3.6%3.6%
Mar 202650.3%27.8%6.9%8.3%3%3.6%
Apr 202656.3%25.2%6.8%6.2%3.3%2.1%
May 202661.3%22.1%6.6%5.5%2.9%1.5%
Jun 202660.8%21%6.9%5.5%3.6%2.3%
Jul 202675.3%14.8%3.2%3%2.4%1.3%
Aug 202671.4%17.2%4.6%3.4%1.9%1.5%
Sep 202672.5%17.4%3.5%3.5%1.9%1.2%

  1. 1.Passionfroot

    72.5%

    Held 1st. 5.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.BuySellAds

    17.4%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.beehiiv

    3.5%

    Held 3rd. 260 estimated branded searches, -25.7% vs prior month. Share -1.1 points.

  4. 4.Swapstack

    3.5%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.SponsorGap

    1.9%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Paved

    1.2%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between beehiiv and its closest rivals

Every comparison with beehiiv

15 comparisons

How has branded search demand for beehiiv changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for beehiiv worldwide held steady, from 67.8K to 66.3K.
  • Across the 12 months ending September 2026, beehiiv’s share of searches among newsletter sponsorship marketplaces worldwide decreased from 6.8% to 3.5%.
  • Across the 12 months ending September 2026, beehiiv’s share of searches among newsletter sponsorship marketplaces worldwide peaked at 8.5% in November 2025 and was lowest at 3.2% in July 2026.
  • Across the 12 months ending September 2026, beehiiv rose from 4th to 3rd among newsletter sponsorship marketplaces worldwide.

How did search popularity change for newsletter sponsorship marketplaces worldwide in September 2026?

6 changes

  1. In September 2026, Passionfroot gained share of searches among newsletter sponsorship marketplaces worldwide, from 71.4% to 72.5%.

  2. In September 2026, beehiiv lost share of searches among newsletter sponsorship marketplaces worldwide, from 4.6% to 3.5%.

  3. Estimated monthly branded searches for SponsorGap worldwide rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

  4. Estimated monthly branded searches for Swapstack worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  5. Estimated monthly branded searches for BuySellAds worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Paved worldwide fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are beehiiv’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using beehiiv’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bee hiiv
  • beehiiv
  • beehiiv ad network
  • beehiiv ads
  • beehiiv api
  • beehiiv newsletter
  • beehiiv newsletter platform
  • beehiiv newsletters

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How the Brand Demand Index is measured

Where does beehiiv compete?

beehiiv is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Newsletter platforms4th of 71.7%Show ranking
Paid newsletter platforms3rd of 62.5%Show ranking
Email list growth platforms1st of 673.5%Show ranking
Newsletter sponsorship marketplaces3rd of 63.5%Shown above
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