Paved vs Swapstack:Which is more popular by branded search?
In August 2026, Swapstack had more branded searches than Paved among newsletter sponsorship marketplaces worldwide. Swapstack was estimated to have 260 branded searches compared to Paved’s 110, and held a 51% Share of Search versus Paved’s 21.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Paved or Swapstack?
Compare the marketplaces that match newsletter writers with sponsors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swapstack, Paved. The figures are in the table below the chart.
View monthly share of search table
| Month | Swapstack | SponsorGap | Paved |
|---|---|---|---|
| Oct 2025 | 66.1% | 15.3% | 18.6% |
| Nov 2025 | 68.4% | 15.8% | 15.8% |
| Dec 2025 | 70.9% | 16.4% | 12.7% |
| Jan 2026 | 58.2% | 20.9% | 20.9% |
| Feb 2026 | 53.4% | 23.3% | 23.3% |
| Mar 2026 | 55.8% | 19.8% | 24.4% |
| Apr 2026 | 53.3% | 28.3% | 18.3% |
| May 2026 | 55.2% | 29.3% | 15.5% |
| Jun 2026 | 48.1% | 31.5% | 20.4% |
| Jul 2026 | 44.8% | 36.2% | 19% |
| Aug 2026 | 51% | 27.5% | 21.6% |
| Sep 2026 | — | — | — |
How has the Paved and Swapstack comparison changed over the last 12 months?
3 findings
- Swapstack was ahead of Paved in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Paved’s estimated Share of Search among newsletter sponsorship marketplaces worldwide moved from 18.6% to 21.6%, and its estimated monthly branded searches held steady at 110.
- Across the 11 months ending August 2026, Swapstack’s estimated Share of Search among newsletter sponsorship marketplaces worldwide moved from 66.1% to 51%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for newsletter sponsorship marketplaces worldwide in August 2026?
2 changes
In August 2026, Swapstack gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 44.8% to 51%.
In August 2026, Paved gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 19% to 21.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Paved’s and Swapstack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.