SponsorGap vs Swapstack:Which is more popular by branded search?
In August 2026, Swapstack had more branded searches than SponsorGap among newsletter sponsorship marketplaces worldwide. Swapstack was estimated to have 260 branded searches compared to SponsorGap’s 140, and held a 51% Share of Search versus SponsorGap’s 27.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, SponsorGap or Swapstack?
Compare the marketplaces that match newsletter writers with sponsors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swapstack, SponsorGap. The figures are in the table below the chart.
View monthly share of search table
| Month | Swapstack | SponsorGap | Paved |
|---|---|---|---|
| Oct 2025 | 66.1% | 15.3% | 18.6% |
| Nov 2025 | 68.4% | 15.8% | 15.8% |
| Dec 2025 | 70.9% | 16.4% | 12.7% |
| Jan 2026 | 58.2% | 20.9% | 20.9% |
| Feb 2026 | 53.4% | 23.3% | 23.3% |
| Mar 2026 | 55.8% | 19.8% | 24.4% |
| Apr 2026 | 53.3% | 28.3% | 18.3% |
| May 2026 | 55.2% | 29.3% | 15.5% |
| Jun 2026 | 48.1% | 31.5% | 20.4% |
| Jul 2026 | 44.8% | 36.2% | 19% |
| Aug 2026 | 51% | 27.5% | 21.6% |
| Sep 2026 | — | — | — |
How has the SponsorGap and Swapstack comparison changed over the last 12 months?
3 findings
- Swapstack was ahead of SponsorGap in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SponsorGap’s estimated Share of Search among newsletter sponsorship marketplaces worldwide moved from 15.3% to 27.5%, and its estimated monthly branded searches moved from 90 to 140.
- Across the 11 months ending August 2026, Swapstack’s estimated Share of Search among newsletter sponsorship marketplaces worldwide moved from 66.1% to 51%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for newsletter sponsorship marketplaces worldwide in August 2026?
2 changes
In August 2026, Swapstack gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 44.8% to 51%.
In August 2026, SponsorGap lost estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 36.2% to 27.5%.
How each brand is measured
Brandwave collects information about searches that people make online using SponsorGap’s and Swapstack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SponsorGap
1 branded search term
- sponsorgap
Swapstack
1 branded search term
- swapstack
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.