Brandwave

Archive vs Passionfroot:Which is more popular?

In September 2026, Passionfroot had more branded searches than Archive among creator CRM platforms worldwide. Passionfroot had about 5,400 branded searches, while Archive had 720. Passionfroot made up 2.2% of all creator CRM platform searches we track, and Archive accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about creator CRM platforms, Passionfroot appeared in two of the five answers and Archive in none.

Among creator CRM platforms worldwide in September 2026

Who do people search for more?

Passionfroot, about 8 searches for every 1 for Archive

Passionfroot 5.4K searchesArchive 720 searches

Who does AI mention more?

Passionfroot, mentioned in 2 of 5 answers, Archive in 0

Passionfroot in 2 of 5Archive in 0 of 5

Who does AI recommend more?

Passionfroot, the only one of the two named

Passionfroot first in 2Archive never named

Follow Archive vs Passionfroot and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top creator CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Passionfroot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Archive did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. Passionfroot2nd
  3. Aspire3rd
  4. GRIN4th
  5. CreatorIQ5th
  6. Upfluence6th
  7. SARAL–
  8. AhaCreator–
  9. Launchmetrics–
  10. +3 more
  11. Archive–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upfluence2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SARAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AhaCreator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Launchmetrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Archive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about creator CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Archive or Passionfroot more popular in search?

This chart shows how often people search Google for Archive and Passionfroot by name. Each line represents a brand's share of searches for all 14 creator CRM platforms we track, month by month, from English-language searches worldwide.

Archive and Passionfroot among creator CRM platforms worldwide, by month

Share of searches by month for Passionfroot, Archive. The figures are in the table below the chart.

View monthly share of searches table
MonthSARALModashCreatorIQUpfluenceAhaCreatorLaunchmetricsPassionfrootTraackrInfluencer HeroAspireLater InfluenceArchiveGRINinsightIQ
Oct 202554.4%13.5%10.9%11%0.01%3.3%0.77%2.7%1.5%0.74%0.53%0.35%0.29%0.16%
Nov 202557.3%14.3%7.7%11.6%0.02%2.3%0.81%2.8%1.2%0.79%0.43%0.31%0.31%0.17%
Dec 202564.6%13.2%5.8%8.8%0.03%1.7%0.94%2.1%1.1%0.7%0.35%0.28%0.23%0.13%
Jan 202647.2%21.6%7.8%11.9%0.02%2.8%1.2%3.5%1.5%1%0.57%0.38%0.31%0.17%
Feb 202644.4%20.2%8.9%13.8%0.43%4%1.2%3.2%1.4%1.1%0.51%0.35%0.35%0.19%
Mar 202641.1%23%8.2%12.8%2%3.7%1.3%3.7%1.6%1.1%0.47%0.4%0.33%0.22%
Apr 202650.5%19%6.8%11.8%2.5%2.5%1.1%2.5%1.4%0.94%0.39%0.33%0.27%0.15%
May 202643.7%24.4%8.7%9.4%2.6%3.2%1.7%2.6%1.4%0.98%0.44%0.35%0.35%0.23%
Jun 202659.7%15%6.5%6.6%3.6%2.4%1%2.4%1.1%0.65%0.38%0.26%0.26%0.17%
Jul 202651.2%19.1%6.9%6.9%4.6%3.1%2.5%2.5%1.1%0.84%0.52%0.27%0.27%0.18%
Aug 202650.4%19%8.3%6.9%4.5%2.5%2.5%2.5%1.1%0.85%0.62%0.33%0.33%0.22%
Sep 202653.8%16.4%7.2%5.9%5.9%3.2%2.2%2.2%0.96%0.79%0.66%0.29%0.29%0.16%

How has the Archive and Passionfroot comparison changed over the last 12 months?

3 findings
  • Passionfroot was ahead of Archive in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Archive’s share of searches among creator CRM platforms worldwide moved from 0.35% to 0.29%, and its estimated monthly branded searches moved from 880 to 720.
  • Across the 12 months ending September 2026, Passionfroot’s share of searches among creator CRM platforms worldwide moved from 0.77% to 2.2%, and its estimated monthly branded searches moved from 1.9K to 5.4K.

How did search popularity change for creator CRM platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Passionfroot worldwide rose 184.2% over 12 measured months, from 1.9K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Archive worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Archive’s and Passionfroot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Archive

1 branded search term

  • archive social

Passionfroot

1 branded search term

  • passionfroot

How the Brand Demand Index is measured

Other head-to-heads among creator CRM platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free