Brandwave

GRIN vs Passionfroot:Which is more popular?

In September 2026, Passionfroot had more branded searches than GRIN among creator CRM platforms worldwide. Passionfroot had about 5,400 branded searches, while GRIN had 720. Passionfroot made up 2.5% of all creator CRM platform searches we track, and GRIN accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about creator CRM platforms, GRIN appeared in three of the five answers and Passionfroot in two. Passionfroot was mentioned before GRIN in two out of three answers that named either.

Among creator CRM platforms worldwide in September 2026

Who do people search for more?

Passionfroot, about 8 searches for every 1 for GRIN

Passionfroot 5.4K searchesGRIN 720 searches

Who does AI mention more?

GRIN, mentioned in 3 of 5 answers, Passionfroot in 2

GRIN in 3 of 5Passionfroot in 2 of 5

Who does AI recommend more?

Passionfroot, named ahead of GRIN in 2 of 3 answers

Passionfroot first in 2GRIN first in 1

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Top creator CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GRIN was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Passionfroot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Passionfroot was listed before GRIN in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. Passionfroot2nd
  3. CreatorIQ3rd
  4. GRIN4th
  5. Aspire5th
  6. SARAL–
  7. AhaCreator–
  8. Influencer Hero–
  9. Archive–
  10. insightIQ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SARAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AhaCreator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influencer Hero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Archive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • insightIQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is GRIN or Passionfroot more popular in search?

This chart shows how often people search Google for GRIN and Passionfroot by name. Each line represents a brand's share of searches for all ten creator CRM platforms we track, month by month, from English-language searches worldwide.

GRIN and Passionfroot among creator CRM platforms worldwide, by month

Share of searches by month for Passionfroot, GRIN. The figures are in the table below the chart.

View monthly share of searches table
MonthSARALModashCreatorIQAhaCreatorPassionfrootInfluencer HeroAspireArchiveGRINinsightIQ
Oct 202566%16.4%13.3%0.01%0.93%1.8%0.62%0.43%0.35%0.19%
Nov 202569.3%17.3%9.3%0.03%0.98%1.5%0.65%0.37%0.37%0.2%
Dec 202574.4%15.2%6.7%0.03%1.1%1.3%0.55%0.32%0.27%0.14%
Jan 202658.4%26.6%9.6%0.02%1.5%1.9%0.86%0.47%0.38%0.21%
Feb 202656.8%25.8%11.4%0.55%1.5%1.8%1%0.45%0.45%0.24%
Mar 202652%29%10.4%2.5%1.7%2.1%1.1%0.51%0.41%0.28%
Apr 202661.1%23%8.2%3%1.3%1.6%0.87%0.4%0.33%0.18%
May 202651.9%28.9%10.4%3.1%2.1%1.7%0.89%0.41%0.41%0.28%
Jun 202667.8%17%7.4%4.1%1.2%1.2%0.5%0.3%0.3%0.2%
Jul 202659%22%7.9%5.3%2.9%1.3%0.71%0.31%0.31%0.21%
Aug 202657.8%21.7%9.5%5.2%2.8%1.3%0.66%0.38%0.38%0.25%
Sep 202661.4%18.7%8.2%6.7%2.5%1.1%0.57%0.33%0.33%0.18%

How has the GRIN and Passionfroot comparison changed over the last 12 months?

3 findings
  • Passionfroot was ahead of GRIN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GRIN’s share of searches among creator CRM platforms worldwide moved from 0.35% to 0.33%, and its estimated monthly branded searches held steady at 720.
  • Across the 12 months ending September 2026, Passionfroot’s share of searches among creator CRM platforms worldwide moved from 0.93% to 2.5%, and its estimated monthly branded searches moved from 1.9K to 5.4K.

How did search popularity change for creator CRM platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Passionfroot worldwide rose 184.2% over 12 measured months, from 1.9K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GRIN’s and Passionfroot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GRIN

1 branded search term

  • grin influencer

Passionfroot

1 branded search term

  • passionfroot

How the Brand Demand Index is measured

Other head-to-heads among creator CRM platforms

Creator with pink hair and a pink jacket

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