Passionfroot vs SponsorUnited:Which is more popular?
In September 2026, Passionfroot had more branded searches than SponsorUnited among sponsorship marketplaces worldwide. Passionfroot had about 5,400 branded searches, while SponsorUnited had 4,400. Passionfroot made up 9.4% of all sponsorship marketplace searches we track, and SponsorUnited accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about sponsorship marketplaces, Passionfroot appeared in two of the five answers and SponsorUnited in none.
Who do people search for more?
Passionfroot, about 23% more searches than SponsorUnited
Who does AI mention more?
Passionfroot, mentioned in 2 of 5 answers, SponsorUnited in 0
Who does AI recommend more?
Passionfroot, the only one of the two named
Follow Passionfroot vs SponsorUnited and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sponsorship marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Passionfroot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SponsorUnited did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Collabstr1st
Aspire2nd- Passionfroot3rd
CreatorIQ4th
SponsorUnited–
IZEA–
GRIN–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Collabstr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aspire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CreatorIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SponsorUnited0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- IZEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GRIN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sponsorship marketplaces
5 answers
Asked ChatGPT
“Which sponsorship marketplace should I use?”
Asked ChatGPT
“What are the best sponsorship marketplaces?”
Asked ChatGPT
“What's the best sponsorship marketplace for paid creator partnerships?”
Searched Google, AI Overview
“influencer marketplace”
Searched Google, AI Overview
“sponsorship marketplaces”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Passionfroot or SponsorUnited more popular in search?
This chart shows how often people search Google for Passionfroot and SponsorUnited by name. Each line represents a brand's share of searches for all seven sponsorship marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Passionfroot, SponsorUnited. The figures are in the table below the chart.
View monthly share of searches table
| Month | Collabstr | CreatorIQ | Passionfroot | SponsorUnited | IZEA | GRIN | Aspire |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 37.3% | 2.6% | 7.4% | 6.1% | 0.99% | 0.04% |
| Nov 2025 | 48.5% | 32.4% | 3.4% | 7.9% | 6.4% | 1.3% | 0.05% |
| Dec 2025 | 52.7% | 28.8% | 4.7% | 7% | 5.6% | 1.1% | 0.06% |
| Jan 2026 | 51.8% | 28.4% | 4.5% | 8.5% | 5.6% | 1.1% | 0.03% |
| Feb 2026 | 52.8% | 28.9% | 3.8% | 8.6% | 4.6% | 1.1% | 0.03% |
| Mar 2026 | 52.4% | 28.7% | 4.6% | 8.6% | 4.6% | 1.1% | 0.05% |
| Apr 2026 | 51.8% | 28.3% | 4.5% | 8.5% | 5.6% | 1.1% | 0.05% |
| May 2026 | 47.7% | 31.8% | 6.3% | 7.7% | 5.1% | 1.3% | 0.05% |
| Jun 2026 | 47.9% | 32% | 5.1% | 9.5% | 4.2% | 1.3% | 0.02% |
| Jul 2026 | 50.7% | 27.7% | 10.1% | 6.7% | 3.7% | 1.1% | 0.05% |
| Aug 2026 | 51.6% | 28.2% | 8.4% | 6.9% | 3.7% | 1.1% | 0.03% |
| Sep 2026 | 47% | 31.4% | 9.4% | 7.6% | 3.3% | 1.2% | 0.05% |
How has the Passionfroot and SponsorUnited comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Passionfroot took it in July 2026.
- Across the 12 months ending September 2026, Passionfroot’s share of searches among sponsorship marketplaces worldwide moved from 2.6% to 9.4%, and its estimated monthly branded searches moved from 1.9K to 5.4K.
- Across the 12 months ending September 2026, SponsorUnited’s share of searches among sponsorship marketplaces worldwide moved from 7.4% to 7.6%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for sponsorship marketplaces worldwide in September 2026?
2 changes
In September 2026, Passionfroot gained share of searches among sponsorship marketplaces worldwide, from 8.4% to 9.4%.
In September 2026, SponsorUnited gained share of searches among sponsorship marketplaces worldwide, from 6.9% to 7.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Passionfroot’s and SponsorUnited’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Passionfroot
1 branded search term
- passionfroot
SponsorUnited
1 branded search term
- sponsorunited
Other head-to-heads among sponsorship marketplaces
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.