Brandwave

Passionfroot vs Upfluence:Which is more popular?

In September 2026, Upfluence had more branded searches than Passionfroot among creator CRM platforms worldwide. Upfluence had about 14,900 branded searches, while Passionfroot had 5,400. Upfluence made up 5.9% of all creator CRM platform searches we track, and Passionfroot accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about creator CRM platforms, Passionfroot and Upfluence each appeared in two of the five answers. Passionfroot and Upfluence were each mentioned first in two of the four answers.

Among creator CRM platforms worldwide in September 2026

Who do people search for more?

Upfluence, about 3 searches for every 1 for Passionfroot

Upfluence 14.9K searchesPassionfroot 5.4K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Passionfroot in 2 of 5Upfluence in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Passionfroot first in 2Upfluence first in 2

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Top creator CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Passionfroot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Upfluence was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Passionfroot and Upfluence were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. Passionfroot2nd
  3. Aspire3rd
  4. GRIN4th
  5. CreatorIQ5th
  6. Upfluence6th
  7. SARAL–
  8. AhaCreator–
  9. Launchmetrics–
  10. Traackr–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upfluence2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SARAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AhaCreator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Launchmetrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traackr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about creator CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Passionfroot or Upfluence more popular in search?

This chart shows how often people search Google for Passionfroot and Upfluence by name. Each line represents a brand's share of searches for all 14 creator CRM platforms we track, month by month, from English-language searches worldwide.

Passionfroot and Upfluence among creator CRM platforms worldwide, by month

Share of searches by month for Upfluence, Passionfroot. The figures are in the table below the chart.

View monthly share of searches table
MonthSARALModashCreatorIQUpfluenceAhaCreatorLaunchmetricsPassionfrootTraackrInfluencer HeroAspireLater InfluenceArchiveGRINinsightIQ
Oct 202554.4%13.5%10.9%11%0.01%3.3%0.77%2.7%1.5%0.74%0.53%0.35%0.29%0.16%
Nov 202557.3%14.3%7.7%11.6%0.02%2.3%0.81%2.8%1.2%0.79%0.43%0.31%0.31%0.17%
Dec 202564.6%13.2%5.8%8.8%0.03%1.7%0.94%2.1%1.1%0.7%0.35%0.28%0.23%0.13%
Jan 202647.2%21.6%7.8%11.9%0.02%2.8%1.2%3.5%1.5%1%0.57%0.38%0.31%0.17%
Feb 202644.4%20.2%8.9%13.8%0.43%4%1.2%3.2%1.4%1.1%0.51%0.35%0.35%0.19%
Mar 202641.1%23%8.2%12.8%2%3.7%1.3%3.7%1.6%1.1%0.47%0.4%0.33%0.22%
Apr 202650.5%19%6.8%11.8%2.5%2.5%1.1%2.5%1.4%0.94%0.39%0.33%0.27%0.15%
May 202643.7%24.4%8.7%9.4%2.6%3.2%1.7%2.6%1.4%0.98%0.44%0.35%0.35%0.23%
Jun 202659.7%15%6.5%6.6%3.6%2.4%1%2.4%1.1%0.65%0.38%0.26%0.26%0.17%
Jul 202651.2%19.1%6.9%6.9%4.6%3.1%2.5%2.5%1.1%0.84%0.52%0.27%0.27%0.18%
Aug 202650.4%19%8.3%6.9%4.5%2.5%2.5%2.5%1.1%0.85%0.62%0.33%0.33%0.22%
Sep 202653.8%16.4%7.2%5.9%5.9%3.2%2.2%2.2%0.96%0.79%0.66%0.29%0.29%0.16%

How has the Passionfroot and Upfluence comparison changed over the last 12 months?

3 findings

How did search popularity change for creator CRM platforms worldwide in September 2026?

2 changes

  1. In September 2026, Upfluence lost share of searches among creator CRM platforms worldwide, from 6.9% to 5.9%.

  2. Estimated monthly branded searches for Passionfroot worldwide rose 184.2% over 12 measured months, from 1.9K to 5.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Passionfroot’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Passionfroot

1 branded search term

  • passionfroot

Upfluence

2 branded search terms

  • upfluence
  • upfluence influencer marketing

How the Brand Demand Index is measured

Other head-to-heads among creator CRM platforms

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