Kitly vs Passionfroot:Which is more popular?
In September 2026, Passionfroot had more branded searches than Kitly among creator media kit platforms worldwide. Passionfroot had about 5,400 branded searches, while Kitly had 720. Passionfroot made up 0.58% of all creator media kit platform searches we track, and Kitly accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about creator media kit platforms, Kitly appeared in three of the five answers and Passionfroot in one. Kitly was mentioned before Passionfroot in two out of three answers that named either.
Who do people search for more?
Passionfroot, about 8 searches for every 1 for Kitly
Who does AI mention more?
Kitly, mentioned in 3 of 5 answers, Passionfroot in 1
Who does AI recommend more?
Kitly, named ahead of Passionfroot in 2 of 3 answers
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Top creator media kit platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kitly was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Passionfroot was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kitly was listed before Passionfroot in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CreatorsJet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beacons3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Passionfroot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ko-fi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stan Store0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fourthwall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hypefy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator media kit platforms
5 answers
Asked ChatGPT
“Which creator media kit tool should I use?”
Asked ChatGPT
“What are the best creator media kit tools?”
Asked ChatGPT
“What's the best creator media kit tool for selling partnerships?”
Searched Google, AI Overview
“media kit for creators”
Searched Google, AI Overview
“creator pitch page”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kitly or Passionfroot more popular in search?
This chart shows how often people search Google for Kitly and Passionfroot by name. Each line represents a brand's share of searches for all eight creator media kit platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Passionfroot, Kitly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ko-fi | Stan Store | Beacons | Fourthwall | Passionfroot | Hypefy | Kitly | CreatorsJet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 20.8% | 14.2% | 9.1% | 0.23% | 0.29% | 0.11% | 0.03% |
| Nov 2025 | 53.7% | 20.2% | 16.6% | 8.8% | 0.23% | 0.29% | 0.09% | 0.03% |
| Dec 2025 | 54.1% | 19.6% | 16.7% | 8.9% | 0.29% | 0.23% | 0.09% | 0.03% |
| Jan 2026 | 53.7% | 20.2% | 16.7% | 8.8% | 0.28% | 0.19% | 0.07% | 0.03% |
| Feb 2026 | 50.8% | 19.2% | 19.2% | 10.2% | 0.27% | 0.21% | 0.08% | 0.04% |
| Mar 2026 | 44.5% | 16.8% | 13.8% | 24.4% | 0.23% | 0.19% | 0.06% | 0.05% |
| Apr 2026 | 55.4% | 17.8% | 17.1% | 9.1% | 0.29% | 0.19% | 0.07% | 0.04% |
| May 2026 | 55.3% | 17.8% | 17.1% | 9.1% | 0.36% | 0.29% | 0.07% | 0.04% |
| Jun 2026 | 60.1% | 15.8% | 15.3% | 8.1% | 0.32% | 0.26% | 0.08% | 0.04% |
| Jul 2026 | 58.8% | 15.5% | 14.9% | 9.7% | 0.71% | 0.31% | 0.08% | 0.05% |
| Aug 2026 | 57% | 15% | 17.8% | 9.4% | 0.56% | 0.2% | 0.09% | 0.04% |
| Sep 2026 | 58.9% | 15.5% | 15% | 9.7% | 0.58% | 0.31% | 0.08% | 0.05% |
How has the Kitly and Passionfroot comparison changed over the last 12 months?
3 findings
- Passionfroot was ahead of Kitly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kitly’s share of searches among creator media kit platforms worldwide moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Passionfroot’s share of searches among creator media kit platforms worldwide moved from 0.23% to 0.58%, and its estimated monthly branded searches moved from 1.9K to 5.4K.
How did search popularity change for creator media kit platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Passionfroot worldwide rose 184.2% over 12 measured months, from 1.9K to 5.4K in September 2026.
Estimated monthly branded searches for Kitly worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kitly’s and Passionfroot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kitly
1 branded search term
- kitly
Passionfroot
1 branded search term
- passionfroot
Other head-to-heads among creator media kit platforms
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