Brandwave

How popular isCollabstr?

In September 2026, people searched for Collabstr by name about 28,700 times worldwide, a 15.1% decrease from the previous year. These searches made up 47% of all global sponsorship marketplace searches, placing Collabstr first out of seven marketplaces. When we asked both ChatGPT and Google AI Overviews about sponsorship marketplaces, Collabstr appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Collabstr is the most searched of 7 competitors and the most recommended in AI answers.

  1. CollabstrShare of searches 47%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. CreatorIQShare of searches 31.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. PassionfrootShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. SponsorUnitedShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. IZEAShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top sponsorship marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Collabstr was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Collabstr is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Collabstr1st
  2. Aspire2nd
  3. Passionfroot3rd
  4. CreatorIQ4th
  5. SponsorUnited–
  6. IZEA–
  7. GRIN–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Collabstr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CreatorIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SponsorUnited0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IZEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GRIN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sponsorship marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sponsorship marketplaces compete with Collabstr?

Collabstr against sponsorship marketplaces worldwide, by month

Share of searches by month for Collabstr, CreatorIQ, Passionfroot, SponsorUnited, IZEA. The figures are in the table below the chart.

View monthly share of searches table
MonthCollabstrCreatorIQPassionfrootSponsorUnitedIZEAGRINAspire
Oct 202545.6%37.3%2.6%7.4%6.1%0.99%0.04%
Nov 202548.5%32.4%3.4%7.9%6.4%1.3%0.05%
Dec 202552.7%28.8%4.7%7%5.6%1.1%0.06%
Jan 202651.8%28.4%4.5%8.5%5.6%1.1%0.03%
Feb 202652.8%28.9%3.8%8.6%4.6%1.1%0.03%
Mar 202652.4%28.7%4.6%8.6%4.6%1.1%0.05%
Apr 202651.8%28.3%4.5%8.5%5.6%1.1%0.05%
May 202647.7%31.8%6.3%7.7%5.1%1.3%0.05%
Jun 202647.9%32%5.1%9.5%4.2%1.3%0.02%
Jul 202650.7%27.7%10.1%6.7%3.7%1.1%0.05%
Aug 202651.6%28.2%8.4%6.9%3.7%1.1%0.03%
Sep 202647%31.4%9.4%7.6%3.3%1.2%0.05%

  1. 1.Collabstr

    47%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -4.6 points.

  2. 2.CreatorIQ

    31.4%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +3.2 points.

  3. 3.Passionfroot

    9.4%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.SponsorUnited

    7.6%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.IZEA

    3.3%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.

  6. 6.GRIN

    1.2%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Aspire

    0.05%

    Held 7th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Collabstr and its closest rivals

Every comparison with Collabstr

37 comparisons

How has branded search demand for Collabstr changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Collabstr worldwide fell from 33.8K to 28.7K.
  • Across the 12 months ending September 2026, Collabstr’s share of searches among sponsorship marketplaces worldwide increased from 45.6% to 47%.
  • Across the 12 months ending September 2026, Collabstr’s share of searches among sponsorship marketplaces worldwide peaked at 52.8% in February 2026 and was lowest at 45.6% in October 2025.

How did search popularity change for sponsorship marketplaces worldwide in September 2026?

5 changes

  1. In September 2026, CreatorIQ gained share of searches among sponsorship marketplaces worldwide, from 28.2% to 31.4%.

  2. In September 2026, Passionfroot gained share of searches among sponsorship marketplaces worldwide, from 8.4% to 9.4%.

  3. In September 2026, SponsorUnited gained share of searches among sponsorship marketplaces worldwide, from 6.9% to 7.6%.

  4. In September 2026, Collabstr lost share of searches among sponsorship marketplaces worldwide, from 51.6% to 47%.

  5. Estimated monthly branded searches for IZEA worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026.

How are Collabstr’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Collabstr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • collabstr
  • collabstr influencer marketplace

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How the Brand Demand Index is measured

Where does Collabstr compete?

Collabstr is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Influencer marketing platforms4th of 115.1%Show ranking
UGC production platforms3rd of 116.3%Show ranking
Brand deal platforms2nd of 76.4%Show ranking
UGC creator marketplaces2nd of 67.8%Show ranking
Creator network platforms2nd of 813.2%Show ranking
Creator database platforms3rd of 1017.7%Show ranking
Influencer discovery platforms3rd of 619.9%Show ranking
Creator booking platforms2nd of 825%Show ranking
Sponsorship marketplaces1st of 747%Shown above
Creator with pink hair and a pink jacket

Is Collabstr your brand?

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