Brandwave

Collabstr vs SocialBook:Which is more popular?

In September 2026, Collabstr had more branded searches than SocialBook among creator database platforms worldwide. Collabstr had about 27,100 branded searches, while SocialBook had 2,900. Collabstr made up 17.7% of all creator database platform searches we track, and SocialBook accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about creator database platforms, Collabstr appeared in three of the four answers and SocialBook in none.

Among creator database platforms worldwide in September 2026

Who do people search for more?

Collabstr, about 9 searches for every 1 for SocialBook

Collabstr 27.1K searchesSocialBook 2.9K searches

Who does AI mention more?

Collabstr, mentioned in 3 of 4 answers, SocialBook in 0

Collabstr in 3 of 4SocialBook in 0 of 4

Who does AI recommend more?

Collabstr, the only one of the two named

Collabstr first in 3SocialBook never named

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Top creator database platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Collabstr was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. SocialBook did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. HypeAuditor2nd
  3. CreatorIQ3rd
  4. Collabstr4th
  5. Upfluence5th
  6. Heepsy6th
  7. Fohr–
  8. SocialBook–
  9. CreatorDB–
  10. Roster–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HypeAuditor4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Collabstr3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CreatorIQ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Upfluence2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Heepsy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fohr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SocialBook0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CreatorDB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Roster0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about creator database platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Collabstr or SocialBook more popular in search?

This chart shows how often people search Google for Collabstr and SocialBook by name. Each line represents a brand's share of searches for all ten creator database platforms we track, month by month, from English-language searches worldwide.

Collabstr and SocialBook among creator database platforms worldwide, by month

Share of searches by month for Collabstr, SocialBook. The figures are in the table below the chart.

View monthly share of searches table
MonthModashHypeAuditorCollabstrCreatorIQUpfluenceFohrHeepsySocialBookCreatorDBRoster
Oct 202517.3%25.5%17%14%14%2.8%6.2%2.3%0.67%0.25%
Nov 202519.3%28.3%15.5%10.3%15.6%2.1%5.7%2.5%0.57%0.22%
Dec 202521.5%25.8%17.3%9.4%14.3%2.8%5.2%2.8%0.56%0.31%
Jan 202625.1%24.8%16.6%9.1%13.9%2.7%5%2.2%0.5%0.3%
Feb 202621.7%26.1%17.4%9.5%14.8%2.8%5.2%1.5%0.46%0.31%
Mar 202625.2%24.7%16.5%9%14%3.3%4.9%1.4%0.5%0.5%
Apr 202624.9%24.3%16.3%8.9%15.5%2.7%4.9%1.8%0.49%0.35%
May 202627.7%27.1%14.8%9.9%10.6%3%4.4%1.6%0.55%0.32%
Jun 202626.8%21.4%17.5%11.7%11.8%3.5%4.3%1.9%0.84%0.31%
Jul 202629.6%19.5%19.5%10.6%10.7%3.2%3.9%1.7%0.94%0.35%
Aug 202626.1%20.9%20.9%11.4%9.5%3.4%4.2%1.8%1.2%0.63%
Sep 202626.9%21.6%17.7%11.8%9.7%4.3%4.3%1.9%1.2%0.65%

How has the Collabstr and SocialBook comparison changed over the last 12 months?

3 findings

How did search popularity change for creator database platforms worldwide in September 2026?

3 changes

  1. In September 2026, HypeAuditor overtook Collabstr to rank 2nd among creator database platforms worldwide, with 21.6% of the searches.

  2. In September 2026, Collabstr lost share of searches among creator database platforms worldwide, from 20.9% to 17.7%.

  3. Estimated monthly branded searches for SocialBook worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Collabstr’s and SocialBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Collabstr

1 branded search term

  • collabstr

SocialBook

1 branded search term

  • socialbook

How the Brand Demand Index is measured

Other head-to-heads among creator database platforms

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