Brandwave

Collabstr vs CreatorIQ:Which is more popular?

In September 2026, Collabstr had more branded searches than CreatorIQ among influencer marketing platforms worldwide. Collabstr had about 27,100 branded searches, while CreatorIQ had 18,100. Collabstr made up 5.1% of all influencer marketing platform searches we track, and CreatorIQ accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about influencer marketing platforms, Collabstr and CreatorIQ each appeared in four of the five answers. Collabstr was mentioned before CreatorIQ in three out of five answers.

Among influencer marketing platforms worldwide in September 2026

Who do people search for more?

Collabstr, about 50% more searches than CreatorIQ

Collabstr 27.1K searchesCreatorIQ 18.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Collabstr in 4 of 5CreatorIQ in 4 of 5

Who does AI recommend more?

Collabstr, named ahead of CreatorIQ in 3 of 5 answers

Collabstr first in 3CreatorIQ first in 2

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Top influencer marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Collabstr was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CreatorIQ was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Collabstr was listed before CreatorIQ in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GRIN1st
  2. Upfluence2nd
  3. Modash3rd
  4. Collabstr4th
  5. CreatorIQ5th
  6. Aspire6th
  7. Shopify Collabs7th
  8. Influencity8th
  9. HypeAuditor9th
  10. #paid–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Collabstr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CreatorIQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Upfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GRIN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Collabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aspire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HypeAuditor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influencity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • #paid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about influencer marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Collabstr or CreatorIQ more popular in search?

This chart shows how often people search Google for Collabstr and CreatorIQ by name. Each line represents a brand's share of searches for all 11 influencer marketing platforms we track, month by month, from English-language searches worldwide.

Collabstr and CreatorIQ among influencer marketing platforms worldwide, by month

Share of searches by month for Collabstr, CreatorIQ. The figures are in the table below the chart.

View monthly share of searches table
Month#paidModashHypeAuditorCollabstrCreatorIQShopify CollabsUpfluenceInfluencityAspireTRIBEGRIN
Oct 202560.7%6.8%10%6.7%5.5%2.4%5.5%1.6%0.38%0.26%0.15%
Nov 202562.5%7%10.3%5.6%3.8%3.1%5.7%1.4%0.39%0.21%0.15%
Dec 202565.4%7.3%8.8%5.9%3.2%2.6%4.9%1.2%0.4%0.19%0.13%
Jan 202659.6%9.9%9.8%6.6%3.6%2.9%5.5%1.3%0.47%0.2%0.14%
Feb 202661.1%8.4%10.1%6.7%3.7%2.5%5.7%1.1%0.45%0.2%0.15%
Mar 202659.5%10%9.8%6.5%3.6%2.9%5.6%1.3%0.5%0.26%0.14%
Apr 202659.2%10%9.7%6.5%3.6%2.9%6.2%1.1%0.5%0.2%0.14%
May 202661.6%10.3%10.1%5.5%3.7%3%4%0.9%0.42%0.27%0.15%
Jun 202669.6%7.8%6.3%5.1%3.4%2.8%3.4%0.83%0.34%0.25%0.14%
Jul 202667.6%9.3%6.1%6.1%3.3%2.7%3.3%0.81%0.41%0.24%0.13%
Aug 202668.8%7.7%6.2%6.2%3.4%3.4%2.8%0.67%0.35%0.3%0.13%
Sep 202669.6%7.8%6.3%5.1%3.4%3.4%2.8%0.68%0.38%0.3%0.14%

How has the Collabstr and CreatorIQ comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer marketing platforms worldwide in September 2026?

2 changes

  1. In September 2026, Collabstr lost share of searches among influencer marketing platforms worldwide, from 6.2% to 5.1%.

  2. Estimated monthly branded searches for CreatorIQ worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Collabstr’s and CreatorIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Collabstr

1 branded search term

  • collabstr

CreatorIQ

1 branded search term

  • creatoriq

How the Brand Demand Index is measured

Other head-to-heads among influencer marketing platforms

Creator with pink hair and a pink jacket

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