IZEA vs SponsorUnited:Which is more popular by branded search?
In August 2026, SponsorUnited had more branded searches than IZEA among sponsorship marketplaces worldwide. SponsorUnited was estimated to have 4.4K branded searches compared to IZEA’s 2.4K, and held a 1.1% Share of Search versus IZEA’s 0.61%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IZEA or SponsorUnited?
Compare marketplaces that match brands with creators for paid partnerships. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SponsorUnited, IZEA. The figures are in the table below the chart.
View monthly share of search table
| Month | Aspire | CreatorIQ | SponsorUnited | IZEA | GRIN |
|---|---|---|---|---|---|
| Oct 2025 | 90.6% | 6.6% | 1.3% | 1.1% | 0.32% |
| Nov 2025 | 93.1% | 4.6% | 1.1% | 0.91% | 0.33% |
| Dec 2025 | 94.3% | 3.8% | 0.92% | 0.74% | 0.3% |
| Jan 2026 | 92.9% | 4.5% | 1.4% | 0.9% | 0.3% |
| Feb 2026 | 93% | 4.6% | 1.4% | 0.73% | 0.4% |
| Mar 2026 | 94% | 3.8% | 1.1% | 0.6% | 0.48% |
| Apr 2026 | 92.8% | 4.5% | 1.4% | 0.9% | 0.43% |
| May 2026 | 93.2% | 4.6% | 1.1% | 0.73% | 0.43% |
| Jun 2026 | 93.1% | 4.6% | 1.4% | 0.61% | 0.36% |
| Jul 2026 | 93.5% | 4.6% | 1.1% | 0.61% | 0.25% |
| Aug 2026 | 93.3% | 4.6% | 1.1% | 0.61% | 0.4% |
| Sep 2026 | — | — | — | — | — |
How has the IZEA and SponsorUnited comparison changed over the last 12 months?
3 findings
- SponsorUnited was ahead of IZEA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IZEA’s estimated Share of Search among sponsorship marketplaces worldwide moved from 1.1% to 0.61%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
- Across the 11 months ending August 2026, SponsorUnited’s estimated Share of Search among sponsorship marketplaces worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for sponsorship marketplaces worldwide in August 2026?
2 changes
Estimated monthly branded searches for IZEA worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
Estimated monthly branded searches for SponsorUnited worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using IZEA’s and SponsorUnited’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IZEA
1 branded search term
- izea
SponsorUnited
1 branded search term
- sponsorunited
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.