Brandwave

CreatorIQ vs Tubular Labs:Which is more popular?

In September 2026, CreatorIQ had more branded searches than Tubular Labs among creator analytics platforms worldwide. CreatorIQ had about 18,100 branded searches, while Tubular Labs had 1,300. CreatorIQ made up 0.94% of all creator analytics platform searches we track, and Tubular Labs accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about creator analytics platforms, CreatorIQ appeared in three of the five answers and Tubular Labs in none.

Among creator analytics platforms worldwide in September 2026

Who do people search for more?

CreatorIQ, about 14 searches for every 1 for Tubular Labs

CreatorIQ 18.1K searchesTubular Labs 1.3K searches

Who does AI mention more?

CreatorIQ, mentioned in 3 of 5 answers, Tubular Labs in 0

CreatorIQ in 3 of 5Tubular Labs in 0 of 5

Who does AI recommend more?

CreatorIQ, the only one of the two named

CreatorIQ first in 3Tubular Labs never named

Follow CreatorIQ vs Tubular Labs and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top creator analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CreatorIQ was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tubular Labs did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricool1st
  2. HypeAuditor2nd
  3. Modash3rd
  4. VidIQ4th
  5. CreatorIQ4th
  6. Social Blade6th
  7. Tubular Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HypeAuditor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Social Blade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VidIQ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Modash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tubular Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is CreatorIQ or Tubular Labs more popular in search?

This chart shows how often people search Google for CreatorIQ and Tubular Labs by name. Each line represents a brand's share of searches for all seven creator analytics platforms we track, month by month, from English-language searches worldwide.

CreatorIQ and Tubular Labs among creator analytics platforms worldwide, by month

Share of searches by month for CreatorIQ, Tubular Labs. The figures are in the table below the chart.

View monthly share of searches table
MonthSocial BladeVidIQMetricoolModashHypeAuditorCreatorIQTubular Labs
Oct 202558.6%21.6%14.5%1.6%2.4%1.3%0.08%
Nov 202553.9%24.3%16.3%1.8%2.7%0.98%0.09%
Dec 202554.3%24.4%16.4%1.8%2.2%0.8%0.07%
Jan 202655.7%25.1%13.8%2.3%2.3%0.83%0.07%
Feb 202653.7%24.2%16.2%2.2%2.7%0.97%0.07%
Mar 202651.6%23.2%19%2.6%2.6%0.93%0.07%
Apr 202651.6%23.2%19%2.6%2.6%0.93%0.07%
May 202651.6%23.2%19%2.6%2.6%0.93%0.07%
Jun 202652.3%23.5%19.3%2.2%1.7%0.95%0.07%
Jul 202649.5%27.2%18.2%2.5%1.6%0.9%0.06%
Aug 202649.7%27.3%18.3%2.1%1.6%0.9%0.06%
Sep 202642.9%28.7%23.5%2.1%1.7%0.94%0.07%

How has the CreatorIQ and Tubular Labs comparison changed over the last 12 months?

3 findings

How did search popularity change for creator analytics platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for CreatorIQ worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Tubular Labs worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CreatorIQ’s and Tubular Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CreatorIQ

1 branded search term

  • creatoriq

Tubular Labs

1 branded search term

  • tubular labs

How the Brand Demand Index is measured

Other head-to-heads among creator analytics platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free