Brandwave

CreatorIQ vs Socialinsider:Which is more popular?

In September 2026, CreatorIQ had more branded searches than Socialinsider among influencer analytics platforms worldwide. CreatorIQ had about 18,100 branded searches, while Socialinsider had 8,100. CreatorIQ made up 13.4% of all influencer analytics platform searches we track, and Socialinsider accounted for 6%. When we asked ChatGPT and Google AI Overviews about influencer analytics platforms, CreatorIQ appeared in three of the five answers and Socialinsider in none.

Among influencer analytics platforms worldwide in September 2026

Who do people search for more?

CreatorIQ, about 2 searches for every 1 for Socialinsider

CreatorIQ 18.1K searchesSocialinsider 8.1K searches

Who does AI mention more?

CreatorIQ, mentioned in 3 of 5 answers, Socialinsider in 0

CreatorIQ in 3 of 5Socialinsider in 0 of 5

Who does AI recommend more?

CreatorIQ, the only one of the two named

CreatorIQ first in 3Socialinsider never named

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Top influencer analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CreatorIQ was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Socialinsider did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HypeAuditor1st
  2. Modash2nd
  3. Upfluence3rd
  4. CreatorIQ4th
  5. GRIN5th
  6. Kolsquare–
  7. Socialinsider–
  8. Dash Social–
  9. Storyclash–
  10. Keyhole–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HypeAuditor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upfluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CreatorIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GRIN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kolsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Socialinsider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dash Social0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Storyclash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keyhole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about influencer analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CreatorIQ or Socialinsider more popular in search?

This chart shows how often people search Google for CreatorIQ and Socialinsider by name. Each line represents a brand's share of searches for all ten influencer analytics platforms we track, month by month, from English-language searches worldwide.

CreatorIQ and Socialinsider among influencer analytics platforms worldwide, by month

Share of searches by month for CreatorIQ, Socialinsider. The figures are in the table below the chart.

View monthly share of searches table
MonthModashHypeAuditorCreatorIQUpfluenceKolsquareSocialinsiderDash SocialStoryclashGRINKeyhole
Oct 202519.5%29.1%16%16%7.1%5.8%4.2%1.7%0.42%0.06%
Nov 202520.6%30.8%11.3%16.9%7.5%6.2%4.4%1.8%0.45%0.04%
Dec 202524%29.4%10.8%16.3%7.2%5.9%4.2%1.7%0.43%0.04%
Jan 202627.8%27.8%10.1%15.5%6.8%5.6%4%2%0.4%0.03%
Feb 202624.2%29.6%10.8%16.8%7.2%5.9%3.5%1.4%0.43%0.02%
Mar 202627.9%27.9%10.2%15.8%6.8%5.6%4%1.4%0.41%0.03%
Apr 202627.5%27.5%10.1%17.5%6.7%5.5%3.3%1.3%0.4%0.02%
May 202630.4%30.4%11.1%11.9%6.1%5%3.7%0.98%0.44%0.02%
Jun 202629.3%23.9%13.1%13.1%8.7%5.9%4.3%1.2%0.52%0.01%
Jul 202634.1%22.8%12.5%12.5%6.8%5.6%4.1%1.1%0.5%0.01%
Aug 202631.2%25.5%13.9%11.6%6.2%6.2%3.8%1%0.55%0.02%
Sep 202630%24.5%13.4%11%9%6%4.4%1.2%0.53%0.01%

How has the CreatorIQ and Socialinsider comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer analytics platforms worldwide in September 2026?

2 changes

  1. In September 2026, CreatorIQ lost share of searches among influencer analytics platforms worldwide, from 13.9% to 13.4%.

  2. Estimated monthly branded searches for Socialinsider worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CreatorIQ’s and Socialinsider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CreatorIQ

1 branded search term

  • creatoriq

Socialinsider

1 branded search term

  • socialinsider

How the Brand Demand Index is measured

Other head-to-heads among influencer analytics platforms

Creator with pink hair and a pink jacket

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