Brandwave

CreatorIQ vs Heepsy:Which is more popular?

In September 2026, CreatorIQ had more branded searches than Heepsy among creator database platforms worldwide. CreatorIQ had about 18,100 branded searches, while Heepsy had 6,600. CreatorIQ made up 11.8% of all creator database platform searches we track, and Heepsy accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about creator database platforms, CreatorIQ appeared in three of the four answers and Heepsy in two. CreatorIQ was mentioned before Heepsy in three out of four answers.

Among creator database platforms worldwide in September 2026

Who do people search for more?

CreatorIQ, about 3 searches for every 1 for Heepsy

CreatorIQ 18.1K searchesHeepsy 6.6K searches

Who does AI mention more?

CreatorIQ, mentioned in 3 of 4 answers, Heepsy in 2

CreatorIQ in 3 of 4Heepsy in 2 of 4

Who does AI recommend more?

CreatorIQ, named ahead of Heepsy in 3 of 4 answers

CreatorIQ first in 3Heepsy first in 1

Follow CreatorIQ vs Heepsy and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top creator database platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, CreatorIQ was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Heepsy was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. CreatorIQ was listed before Heepsy in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. HypeAuditor2nd
  3. CreatorIQ3rd
  4. Collabstr4th
  5. Upfluence5th
  6. Heepsy6th
  7. Fohr–
  8. SocialBook–
  9. CreatorDB–
  10. Roster–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HypeAuditor4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Collabstr3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CreatorIQ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Upfluence2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Heepsy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fohr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SocialBook0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CreatorDB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Roster0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about creator database platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is CreatorIQ or Heepsy more popular in search?

This chart shows how often people search Google for CreatorIQ and Heepsy by name. Each line represents a brand's share of searches for all ten creator database platforms we track, month by month, from English-language searches worldwide.

CreatorIQ and Heepsy among creator database platforms worldwide, by month

Share of searches by month for CreatorIQ, Heepsy. The figures are in the table below the chart.

View monthly share of searches table
MonthModashHypeAuditorCollabstrCreatorIQUpfluenceFohrHeepsySocialBookCreatorDBRoster
Oct 202517.3%25.5%17%14%14%2.8%6.2%2.3%0.67%0.25%
Nov 202519.3%28.3%15.5%10.3%15.6%2.1%5.7%2.5%0.57%0.22%
Dec 202521.5%25.8%17.3%9.4%14.3%2.8%5.2%2.8%0.56%0.31%
Jan 202625.1%24.8%16.6%9.1%13.9%2.7%5%2.2%0.5%0.3%
Feb 202621.7%26.1%17.4%9.5%14.8%2.8%5.2%1.5%0.46%0.31%
Mar 202625.2%24.7%16.5%9%14%3.3%4.9%1.4%0.5%0.5%
Apr 202624.9%24.3%16.3%8.9%15.5%2.7%4.9%1.8%0.49%0.35%
May 202627.7%27.1%14.8%9.9%10.6%3%4.4%1.6%0.55%0.32%
Jun 202626.8%21.4%17.5%11.7%11.8%3.5%4.3%1.9%0.84%0.31%
Jul 202629.6%19.5%19.5%10.6%10.7%3.2%3.9%1.7%0.94%0.35%
Aug 202626.1%20.9%20.9%11.4%9.5%3.4%4.2%1.8%1.2%0.63%
Sep 202626.9%21.6%17.7%11.8%9.7%4.3%4.3%1.9%1.2%0.65%

How has the CreatorIQ and Heepsy comparison changed over the last 12 months?

3 findings
  • CreatorIQ was ahead of Heepsy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CreatorIQ’s share of searches among creator database platforms worldwide moved from 14% to 11.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, Heepsy’s share of searches among creator database platforms worldwide moved from 6.2% to 4.3%, and its estimated monthly branded searches moved from 12.1K to 6.6K.

How did search popularity change for creator database platforms worldwide in September 2026?

3 changes

  1. In September 2026, Fohr overtook Heepsy to rank 6th among creator database platforms worldwide, with 4.3% of the searches.

  2. Estimated monthly branded searches for Heepsy worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

  3. Estimated monthly branded searches for CreatorIQ worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CreatorIQ’s and Heepsy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CreatorIQ

1 branded search term

  • creatoriq

Heepsy

1 branded search term

  • heepsy

How the Brand Demand Index is measured

Other head-to-heads among creator database platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free