CreatorIQ vs insightIQ:Which is more popular?
In September 2026, CreatorIQ had more branded searches than insightIQ among creator CRM platforms worldwide. CreatorIQ had about 18,100 branded searches, while insightIQ had 390. CreatorIQ made up 8.2% of all creator CRM platform searches we track, and insightIQ accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about creator CRM platforms, CreatorIQ appeared in three of the five answers and insightIQ in none.
Who do people search for more?
CreatorIQ, about 46 searches for every 1 for insightIQ
Who does AI mention more?
CreatorIQ, mentioned in 3 of 5 answers, insightIQ in 0
Who does AI recommend more?
CreatorIQ, the only one of the two named
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Top creator CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CreatorIQ was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. insightIQ did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aspire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SARAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AhaCreator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Influencer Hero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Archive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
insightIQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator CRM platforms
5 answers
Asked ChatGPT
“Which creator CRM should I use?”
Asked ChatGPT
“What are the best creator CRMs?”
Asked ChatGPT
“What's the best creator CRM for creator outreach?”
Searched Google, AI Overview
“creator crm”
Searched Google, AI Overview
“creator contact management”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CreatorIQ or insightIQ more popular in search?
This chart shows how often people search Google for CreatorIQ and insightIQ by name. Each line represents a brand's share of searches for all ten creator CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for CreatorIQ, insightIQ. The figures are in the table below the chart.
View monthly share of searches table
| Month | SARAL | Modash | CreatorIQ | AhaCreator | Passionfroot | Influencer Hero | Aspire | Archive | GRIN | insightIQ |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66% | 16.4% | 13.3% | 0.01% | 0.93% | 1.8% | 0.62% | 0.43% | 0.35% | 0.19% |
| Nov 2025 | 69.3% | 17.3% | 9.3% | 0.03% | 0.98% | 1.5% | 0.65% | 0.37% | 0.37% | 0.2% |
| Dec 2025 | 74.4% | 15.2% | 6.7% | 0.03% | 1.1% | 1.3% | 0.55% | 0.32% | 0.27% | 0.14% |
| Jan 2026 | 58.4% | 26.6% | 9.6% | 0.02% | 1.5% | 1.9% | 0.86% | 0.47% | 0.38% | 0.21% |
| Feb 2026 | 56.8% | 25.8% | 11.4% | 0.55% | 1.5% | 1.8% | 1% | 0.45% | 0.45% | 0.24% |
| Mar 2026 | 52% | 29% | 10.4% | 2.5% | 1.7% | 2.1% | 1.1% | 0.51% | 0.41% | 0.28% |
| Apr 2026 | 61.1% | 23% | 8.2% | 3% | 1.3% | 1.6% | 0.87% | 0.4% | 0.33% | 0.18% |
| May 2026 | 51.9% | 28.9% | 10.4% | 3.1% | 2.1% | 1.7% | 0.89% | 0.41% | 0.41% | 0.28% |
| Jun 2026 | 67.8% | 17% | 7.4% | 4.1% | 1.2% | 1.2% | 0.5% | 0.3% | 0.3% | 0.2% |
| Jul 2026 | 59% | 22% | 7.9% | 5.3% | 2.9% | 1.3% | 0.71% | 0.31% | 0.31% | 0.21% |
| Aug 2026 | 57.8% | 21.7% | 9.5% | 5.2% | 2.8% | 1.3% | 0.66% | 0.38% | 0.38% | 0.25% |
| Sep 2026 | 61.4% | 18.7% | 8.2% | 6.7% | 2.5% | 1.1% | 0.57% | 0.33% | 0.33% | 0.18% |
How has the CreatorIQ and insightIQ comparison changed over the last 12 months?
3 findings
- CreatorIQ was ahead of insightIQ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CreatorIQ’s share of searches among creator CRM platforms worldwide moved from 13.3% to 8.2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, insightIQ’s share of searches among creator CRM platforms worldwide moved from 0.19% to 0.18%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for creator CRM platforms worldwide in September 2026?
1 change
In September 2026, CreatorIQ lost share of searches among creator CRM platforms worldwide, from 9.5% to 8.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CreatorIQ’s and insightIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator CRM platforms
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