Roster vs Upfluence:Which is searched more?
In September 2026, Upfluence had more branded searches than Roster among creator database platforms worldwide. Upfluence had about 14,900 branded searches, while Roster had 1,000. Upfluence made up 9.7% of all creator database platform searches we track, and Roster accounted for 0.65%. These are worldwide searches for English-language branded terms.
Follow Roster vs Upfluence and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Roster or Upfluence more popular in search?
Compare the databases brands search for creators in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Upfluence, Roster. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | Collabstr | CreatorIQ | Upfluence | Fohr | Heepsy | SocialBook | CreatorDB | Roster |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.3% | 25.5% | 17% | 14% | 14% | 2.8% | 6.2% | 2.3% | 0.67% | 0.25% |
| Nov 2025 | 19.3% | 28.3% | 15.5% | 10.3% | 15.6% | 2.1% | 5.7% | 2.5% | 0.57% | 0.22% |
| Dec 2025 | 21.5% | 25.8% | 17.3% | 9.4% | 14.3% | 2.8% | 5.2% | 2.8% | 0.56% | 0.31% |
| Jan 2026 | 25.1% | 24.8% | 16.6% | 9.1% | 13.9% | 2.7% | 5% | 2.2% | 0.5% | 0.3% |
| Feb 2026 | 21.7% | 26.1% | 17.4% | 9.5% | 14.8% | 2.8% | 5.2% | 1.5% | 0.46% | 0.31% |
| Mar 2026 | 25.2% | 24.7% | 16.5% | 9% | 14% | 3.3% | 4.9% | 1.4% | 0.5% | 0.5% |
| Apr 2026 | 24.9% | 24.3% | 16.3% | 8.9% | 15.5% | 2.7% | 4.9% | 1.8% | 0.49% | 0.35% |
| May 2026 | 27.7% | 27.1% | 14.8% | 9.9% | 10.6% | 3% | 4.4% | 1.6% | 0.55% | 0.32% |
| Jun 2026 | 26.8% | 21.4% | 17.5% | 11.7% | 11.8% | 3.5% | 4.3% | 1.9% | 0.84% | 0.31% |
| Jul 2026 | 29.6% | 19.5% | 19.5% | 10.6% | 10.7% | 3.2% | 3.9% | 1.7% | 0.94% | 0.35% |
| Aug 2026 | 26.1% | 20.9% | 20.9% | 11.4% | 9.5% | 3.4% | 4.2% | 1.8% | 1.2% | 0.63% |
| Sep 2026 | 26.9% | 21.6% | 17.7% | 11.8% | 9.7% | 4.3% | 4.3% | 1.9% | 1.2% | 0.65% |
How has the Roster and Upfluence comparison changed over the last 12 months?
3 findings
- Upfluence was ahead of Roster in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roster’s share of searches among creator database platforms worldwide moved from 0.25% to 0.65%, and its estimated monthly branded searches moved from 480 to 1K.
- Across the 12 months ending September 2026, Upfluence’s share of searches among creator database platforms worldwide moved from 14% to 9.7%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for creator database platforms worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Roster’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator database platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.