Brandwave

HypeAuditor vs Modash:Which is more popular?

In September 2026, Modash had more branded searches than HypeAuditor among creator database platforms worldwide. Modash had about 41,200 branded searches, while HypeAuditor had 33,100. Modash made up 26.9% of all creator database platform searches we track, and HypeAuditor accounted for 21.6%. When we asked ChatGPT and Google AI Overviews about creator database platforms, both HypeAuditor and Modash appeared in all four answers. Modash was mentioned before HypeAuditor in every answer.

Among creator database platforms worldwide in September 2026

Who do people search for more?

Modash, about 25% more searches than HypeAuditor

Modash 41.2K searchesHypeAuditor 33.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

HypeAuditor in 4 of 4Modash in 4 of 4

Who does AI recommend more?

Modash, named ahead of HypeAuditor in every answer

Modash first in 4HypeAuditor never first

Follow HypeAuditor vs Modash and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top creator database platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both HypeAuditor and Modash showed up in all four answers. Modash was listed before HypeAuditor in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. HypeAuditor2nd
  3. CreatorIQ3rd
  4. Collabstr4th
  5. Upfluence5th
  6. Heepsy6th
  7. Fohr–
  8. SocialBook–
  9. CreatorDB–
  10. Roster–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HypeAuditor4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Collabstr3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CreatorIQ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Upfluence2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Heepsy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fohr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SocialBook0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CreatorDB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Roster0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about creator database platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is HypeAuditor or Modash more popular in search?

This chart shows how often people search Google for HypeAuditor and Modash by name. Each line represents a brand's share of searches for all ten creator database platforms we track, month by month, from English-language searches worldwide.

HypeAuditor and Modash among creator database platforms worldwide, by month

Share of searches by month for Modash, HypeAuditor. The figures are in the table below the chart.

View monthly share of searches table
MonthModashHypeAuditorCollabstrCreatorIQUpfluenceFohrHeepsySocialBookCreatorDBRoster
Oct 202517.3%25.5%17%14%14%2.8%6.2%2.3%0.67%0.25%
Nov 202519.3%28.3%15.5%10.3%15.6%2.1%5.7%2.5%0.57%0.22%
Dec 202521.5%25.8%17.3%9.4%14.3%2.8%5.2%2.8%0.56%0.31%
Jan 202625.1%24.8%16.6%9.1%13.9%2.7%5%2.2%0.5%0.3%
Feb 202621.7%26.1%17.4%9.5%14.8%2.8%5.2%1.5%0.46%0.31%
Mar 202625.2%24.7%16.5%9%14%3.3%4.9%1.4%0.5%0.5%
Apr 202624.9%24.3%16.3%8.9%15.5%2.7%4.9%1.8%0.49%0.35%
May 202627.7%27.1%14.8%9.9%10.6%3%4.4%1.6%0.55%0.32%
Jun 202626.8%21.4%17.5%11.7%11.8%3.5%4.3%1.9%0.84%0.31%
Jul 202629.6%19.5%19.5%10.6%10.7%3.2%3.9%1.7%0.94%0.35%
Aug 202626.1%20.9%20.9%11.4%9.5%3.4%4.2%1.8%1.2%0.63%
Sep 202626.9%21.6%17.7%11.8%9.7%4.3%4.3%1.9%1.2%0.65%

How has the HypeAuditor and Modash comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Modash took it in January 2026, HypeAuditor took it in February 2026, Modash took it in March 2026.
  • Across the 12 months ending September 2026, HypeAuditor’s share of searches among creator database platforms worldwide moved from 25.5% to 21.6%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, Modash’s share of searches among creator database platforms worldwide moved from 17.3% to 26.9%, and its estimated monthly branded searches moved from 33.6K to 41.2K.

How did search popularity change for creator database platforms worldwide in September 2026?

2 changes

  1. In September 2026, HypeAuditor overtook Collabstr to rank 2nd among creator database platforms worldwide, with 21.6% of the searches.

  2. In September 2026, Modash gained share of searches among creator database platforms worldwide, from 26.1% to 26.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using HypeAuditor’s and Modash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HypeAuditor

2 branded search terms

  • hype auditor
  • hypeauditor

Modash

2 branded search terms

  • modash
  • modash influencer

How the Brand Demand Index is measured

Other head-to-heads among creator database platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free