MightyScout vs Upfluence:Which is more popular?
In September 2026, Upfluence had more branded searches than MightyScout among influencer outreach platforms worldwide. Upfluence had about 14,900 branded searches, while MightyScout had 480. Upfluence made up 15.4% of all influencer outreach platform searches we track, and MightyScout accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about influencer outreach platforms, Upfluence appeared in four of the five answers and MightyScout in none.
Who do people search for more?
Upfluence, about 31 searches for every 1 for MightyScout
Who does AI mention more?
Upfluence, mentioned in 4 of 5 answers, MightyScout in 0
Who does AI recommend more?
Upfluence, the only one of the two named
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Top influencer outreach platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Upfluence was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MightyScout did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Upfluence4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HypeAuditor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Influencer Hero2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Cirqle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Creator.co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MightyScout0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
impulze.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer outreach platforms
5 answers
Asked ChatGPT
“Which influencer outreach tool should I use?”
Asked ChatGPT
“What are the best influencer outreach tools?”
Asked ChatGPT
“What's the best influencer outreach tool for creator outreach and replies?”
Searched Google, AI Overview
“influencer outreach tool”
Searched Google, AI Overview
“best influencer outreach”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is MightyScout or Upfluence more popular in search?
This chart shows how often people search Google for MightyScout and Upfluence by name. Each line represents a brand's share of searches for all ten influencer outreach platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Upfluence, MightyScout. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | Upfluence | Influencer Hero | The Cirqle | Creator.co | GRIN | MightyScout | impulze.ai |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 41.7% | 23% | 3.1% | 1.3% | 1.6% | 0.61% | 0.61% | 0.22% |
| Nov 2025 | 28.2% | 42.1% | 23.2% | 2.5% | 1.1% | 1.6% | 0.61% | 0.5% | 0.22% |
| Dec 2025 | 31.9% | 39% | 21.6% | 2.8% | 1.3% | 2.1% | 0.57% | 0.57% | 0.16% |
| Jan 2026 | 36.4% | 36.4% | 20.4% | 2.7% | 1.2% | 1.6% | 0.53% | 0.53% | 0.19% |
| Feb 2026 | 32.1% | 39.3% | 22.3% | 2.3% | 1.3% | 1.4% | 0.57% | 0.57% | 0.13% |
| Mar 2026 | 36.3% | 36.3% | 20.6% | 2.7% | 1.4% | 1.6% | 0.53% | 0.43% | 0.19% |
| Apr 2026 | 35.6% | 35.6% | 22.6% | 2.6% | 1.1% | 1.6% | 0.52% | 0.34% | 0.12% |
| May 2026 | 39.2% | 39.2% | 15.3% | 2.3% | 1.5% | 1.4% | 0.57% | 0.38% | 0.13% |
| Jun 2026 | 40.6% | 33.1% | 18.2% | 2.9% | 1.9% | 1.8% | 0.72% | 0.59% | 0.14% |
| Jul 2026 | 45.4% | 30.4% | 16.7% | 2.7% | 2.2% | 1.4% | 0.66% | 0.54% | 0.1% |
| Aug 2026 | 42.1% | 34.4% | 15.6% | 2.5% | 2.5% | 1.5% | 0.75% | 0.5% | 0.11% |
| Sep 2026 | 42% | 34.3% | 15.4% | 2.5% | 2.5% | 1.9% | 0.75% | 0.5% | 0.11% |
How has the MightyScout and Upfluence comparison changed over the last 12 months?
3 findings
- Upfluence was ahead of MightyScout in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MightyScout’s share of searches among influencer outreach platforms worldwide moved from 0.61% to 0.5%, and its estimated monthly branded searches moved from 720 to 480.
- Across the 12 months ending September 2026, Upfluence’s share of searches among influencer outreach platforms worldwide moved from 23% to 15.4%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for influencer outreach platforms worldwide in September 2026?
2 changes
Upfluence’s share of searches among influencer outreach platforms worldwide has lost ground for 3 months in a row, from 18.2% to 15.4% in September 2026.
Estimated monthly branded searches for MightyScout worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using MightyScout’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MightyScout
1 branded search term
- mightyscout
Upfluence
2 branded search terms
- upfluence
- upfluence influencer marketing
Other head-to-heads among influencer outreach platforms
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