Brandwave

How popular isGRIN?

In September 2026, people searched for GRIN by name about 720 times worldwide, about the same as the previous year. These searches made up 0.75% of all global influencer outreach platform searches, placing GRIN seventh out of ten platforms. When we asked both ChatGPT and Google AI Overviews about influencer outreach platforms, GRIN appeared in three of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

GRIN is the seventh most searched of 10 competitors and the fourth most recommended in AI answers.

  1. ModashShare of searches 42%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HypeAuditorShare of searches 34.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. UpfluenceShare of searches 15.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Influencer HeroShare of searches 2.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. GRINShare of searches 0.75%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top influencer outreach platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GRIN was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GRIN is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. Upfluence2nd
  3. Influencer Hero3rd
  4. GRIN4th
  5. HypeAuditor5th
  6. The Cirqle–
  7. Creator.co–
  8. MightyScout–
  9. impulze.ai–
  10. Lefty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upfluence4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HypeAuditor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Influencer Hero2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Cirqle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creator.co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MightyScout0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • impulze.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lefty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about influencer outreach platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which influencer outreach platforms compete with GRIN?

GRIN against influencer outreach platforms worldwide, by month

Share of searches by month for Modash, HypeAuditor, Upfluence, Influencer Hero, The Cirqle, GRIN. The figures are in the table below the chart.

View monthly share of searches table
MonthModashHypeAuditorUpfluenceInfluencer HeroThe CirqleCreator.coGRINMightyScoutimpulze.aiLefty
Oct 202527.9%41.7%23%3.1%1.3%1.6%0.61%0.61%0.22%—
Nov 202528.2%42.1%23.2%2.5%1.1%1.6%0.61%0.5%0.22%—
Dec 202531.9%39%21.6%2.8%1.3%2.1%0.57%0.57%0.16%—
Jan 202636.4%36.4%20.4%2.7%1.2%1.6%0.53%0.53%0.19%—
Feb 202632.1%39.3%22.3%2.3%1.3%1.4%0.57%0.57%0.13%—
Mar 202636.3%36.3%20.6%2.7%1.4%1.6%0.53%0.43%0.19%—
Apr 202635.6%35.6%22.6%2.6%1.1%1.6%0.52%0.34%0.12%—
May 202639.2%39.2%15.3%2.3%1.5%1.4%0.57%0.38%0.13%—
Jun 202640.6%33.1%18.2%2.9%1.9%1.8%0.72%0.59%0.14%—
Jul 202645.4%30.4%16.7%2.7%2.2%1.4%0.66%0.54%0.1%—
Aug 202642.1%34.4%15.6%2.5%2.5%1.5%0.75%0.5%0.11%—
Sep 202642%34.3%15.4%2.5%2.5%1.9%0.75%0.5%0.11%—

  1. 1.Modash

    42%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.HypeAuditor

    34.3%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Upfluence

    15.4%

    Held 3rd. 14.9K estimated branded searches, -1.1% vs prior month. Share -0.2 points.

  4. 4.Influencer Hero

    2.5%

    Held 4th. 2.4K estimated branded searches, +0.42% vs prior month. Share 0 points.

  5. 5.The Cirqle

    2.5%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Creator.co

    1.9%

    Held 6th. 1.8K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  7. 7.GRIN

    0.75%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.MightyScout

    0.5%

    Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.impulze.ai

    0.11%

    Held 9th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  10. —.Lefty

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between GRIN and its closest rivals

Every comparison with GRIN

42 comparisons

How has branded search demand for GRIN changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GRIN worldwide held steady at 720.
  • Across the 12 months ending September 2026, GRIN’s share of searches among influencer outreach platforms worldwide held steady, from 0.61% to 0.75%.

How did search popularity change for influencer outreach platforms worldwide in September 2026?

6 changes

  1. Upfluence’s share of searches among influencer outreach platforms worldwide has lost ground for 3 months in a row, from 18.2% to 15.4% in September 2026.

  2. Estimated monthly branded searches for The Cirqle worldwide rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

  3. Estimated monthly branded searches for Modash worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for impulze.ai worldwide fell 57.7% over 12 measured months, from 260 to 110 in September 2026.

  5. Estimated monthly branded searches for Influencer Hero worldwide fell 33.4% over 12 measured months, from 3.6K to 2.4K in September 2026.

  6. Estimated monthly branded searches for MightyScout worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

How are GRIN’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using GRIN’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • grin influencer

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How the Brand Demand Index is measured

Where does GRIN compete?

GRIN is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Influencer marketing platforms11th of 110.14%Show ranking
Brand deal platforms7th of 70.17%Show ranking
Creator CRM platforms9th of 100.33%Show ranking
Influencer analytics platforms9th of 100.53%Show ranking
Influencer campaign management platforms9th of 100.63%Show ranking
Creator booking platforms8th of 80.63%Show ranking
Influencer outreach platforms7th of 100.75%Shown above
Creator relationship management platforms8th of 80.78%Show ranking
Sponsorship marketplaces6th of 71.2%Show ranking
Creator with pink hair and a pink jacket

Is GRIN your brand?

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