Brandwave

GRIN vs Influencer Hero:Which is more popular?

In September 2026, Influencer Hero had more branded searches than GRIN among creator CRM platforms worldwide. Influencer Hero had about 2,410 branded searches, while GRIN had 720. Influencer Hero made up 1.1% of all creator CRM platform searches we track, and GRIN accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about creator CRM platforms, GRIN appeared in three of the five answers and Influencer Hero in none.

Among creator CRM platforms worldwide in September 2026

Who do people search for more?

Influencer Hero, about 3 searches for every 1 for GRIN

Influencer Hero 2.4K searchesGRIN 720 searches

Who does AI mention more?

GRIN, mentioned in 3 of 5 answers, Influencer Hero in 0

GRIN in 3 of 5Influencer Hero in 0 of 5

Who does AI recommend more?

GRIN, the only one of the two named

GRIN first in 3Influencer Hero never named

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Top creator CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GRIN was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Influencer Hero did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. Passionfroot2nd
  3. CreatorIQ3rd
  4. GRIN4th
  5. Aspire5th
  6. SARAL–
  7. AhaCreator–
  8. Influencer Hero–
  9. Archive–
  10. insightIQ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SARAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AhaCreator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influencer Hero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Archive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • insightIQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is GRIN or Influencer Hero more popular in search?

This chart shows how often people search Google for GRIN and Influencer Hero by name. Each line represents a brand's share of searches for all ten creator CRM platforms we track, month by month, from English-language searches worldwide.

GRIN and Influencer Hero among creator CRM platforms worldwide, by month

Share of searches by month for Influencer Hero, GRIN. The figures are in the table below the chart.

View monthly share of searches table
MonthSARALModashCreatorIQAhaCreatorPassionfrootInfluencer HeroAspireArchiveGRINinsightIQ
Oct 202566%16.4%13.3%0.01%0.93%1.8%0.62%0.43%0.35%0.19%
Nov 202569.3%17.3%9.3%0.03%0.98%1.5%0.65%0.37%0.37%0.2%
Dec 202574.4%15.2%6.7%0.03%1.1%1.3%0.55%0.32%0.27%0.14%
Jan 202658.4%26.6%9.6%0.02%1.5%1.9%0.86%0.47%0.38%0.21%
Feb 202656.8%25.8%11.4%0.55%1.5%1.8%1%0.45%0.45%0.24%
Mar 202652%29%10.4%2.5%1.7%2.1%1.1%0.51%0.41%0.28%
Apr 202661.1%23%8.2%3%1.3%1.6%0.87%0.4%0.33%0.18%
May 202651.9%28.9%10.4%3.1%2.1%1.7%0.89%0.41%0.41%0.28%
Jun 202667.8%17%7.4%4.1%1.2%1.2%0.5%0.3%0.3%0.2%
Jul 202659%22%7.9%5.3%2.9%1.3%0.71%0.31%0.31%0.21%
Aug 202657.8%21.7%9.5%5.2%2.8%1.3%0.66%0.38%0.38%0.25%
Sep 202661.4%18.7%8.2%6.7%2.5%1.1%0.57%0.33%0.33%0.18%

How has the GRIN and Influencer Hero comparison changed over the last 12 months?

3 findings
  • Influencer Hero was ahead of GRIN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GRIN’s share of searches among creator CRM platforms worldwide moved from 0.35% to 0.33%, and its estimated monthly branded searches held steady at 720.
  • Across the 12 months ending September 2026, Influencer Hero’s share of searches among creator CRM platforms worldwide moved from 1.8% to 1.1%, and its estimated monthly branded searches moved from 3.6K to 2.4K.

How did search popularity change for creator CRM platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Influencer Hero worldwide fell 33.4% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using GRIN’s and Influencer Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GRIN

1 branded search term

  • grin influencer

Influencer Hero

2 branded search terms

  • influencer hero
  • influencerhero

How the Brand Demand Index is measured

Other head-to-heads among creator CRM platforms

Creator with pink hair and a pink jacket

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