GRIN vs Socialinsider:Which is more popular?
In September 2026, Socialinsider had more branded searches than GRIN among influencer analytics platforms worldwide. Socialinsider had about 8,100 branded searches, while GRIN had 720. Socialinsider made up 6% of all influencer analytics platform searches we track, and GRIN accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about influencer analytics platforms, GRIN appeared in two of the five answers and Socialinsider in none.
Who do people search for more?
Socialinsider, about 11 searches for every 1 for GRIN
Who does AI mention more?
GRIN, mentioned in 2 of 5 answers, Socialinsider in 0
Who does AI recommend more?
GRIN, the only one of the two named
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Top influencer analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GRIN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Socialinsider did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HypeAuditor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Upfluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CreatorIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- GRIN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kolsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Socialinsider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dash Social0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Storyclash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keyhole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer analytics platforms
5 answers
Asked ChatGPT
“Which influencer analytics platform should I use?”
Asked ChatGPT
“What are the best influencer analytics platforms?”
Asked ChatGPT
“What's the best influencer analytics platform for creator performance tracking?”
Searched Google, AI Overview
“influencer analytics platform”
Searched Google, AI Overview
“best influencer analytics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is GRIN or Socialinsider more popular in search?
This chart shows how often people search Google for GRIN and Socialinsider by name. Each line represents a brand's share of searches for all ten influencer analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Socialinsider, GRIN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | CreatorIQ | Upfluence | Kolsquare | Socialinsider | Dash Social | Storyclash | GRIN | Keyhole |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 29.1% | 16% | 16% | 7.1% | 5.8% | 4.2% | 1.7% | 0.42% | 0.06% |
| Nov 2025 | 20.6% | 30.8% | 11.3% | 16.9% | 7.5% | 6.2% | 4.4% | 1.8% | 0.45% | 0.04% |
| Dec 2025 | 24% | 29.4% | 10.8% | 16.3% | 7.2% | 5.9% | 4.2% | 1.7% | 0.43% | 0.04% |
| Jan 2026 | 27.8% | 27.8% | 10.1% | 15.5% | 6.8% | 5.6% | 4% | 2% | 0.4% | 0.03% |
| Feb 2026 | 24.2% | 29.6% | 10.8% | 16.8% | 7.2% | 5.9% | 3.5% | 1.4% | 0.43% | 0.02% |
| Mar 2026 | 27.9% | 27.9% | 10.2% | 15.8% | 6.8% | 5.6% | 4% | 1.4% | 0.41% | 0.03% |
| Apr 2026 | 27.5% | 27.5% | 10.1% | 17.5% | 6.7% | 5.5% | 3.3% | 1.3% | 0.4% | 0.02% |
| May 2026 | 30.4% | 30.4% | 11.1% | 11.9% | 6.1% | 5% | 3.7% | 0.98% | 0.44% | 0.02% |
| Jun 2026 | 29.3% | 23.9% | 13.1% | 13.1% | 8.7% | 5.9% | 4.3% | 1.2% | 0.52% | 0.01% |
| Jul 2026 | 34.1% | 22.8% | 12.5% | 12.5% | 6.8% | 5.6% | 4.1% | 1.1% | 0.5% | 0.01% |
| Aug 2026 | 31.2% | 25.5% | 13.9% | 11.6% | 6.2% | 6.2% | 3.8% | 1% | 0.55% | 0.02% |
| Sep 2026 | 30% | 24.5% | 13.4% | 11% | 9% | 6% | 4.4% | 1.2% | 0.53% | 0.01% |
How has the GRIN and Socialinsider comparison changed over the last 12 months?
3 findings
- Socialinsider was ahead of GRIN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GRIN’s share of searches among influencer analytics platforms worldwide moved from 0.42% to 0.53%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Socialinsider’s share of searches among influencer analytics platforms worldwide moved from 5.8% to 6%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for influencer analytics platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Socialinsider worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GRIN’s and Socialinsider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GRIN
1 branded search term
- grin influencer
Socialinsider
1 branded search term
- socialinsider
Other head-to-heads among influencer analytics platforms
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