Brandwave

GRIN vs The Cirqle:Which is more popular?

In September 2026, The Cirqle had more branded searches than GRIN among influencer outreach platforms worldwide. The Cirqle had about 2,400 branded searches, while GRIN had 720. The Cirqle made up 2.5% of all influencer outreach platform searches we track, and GRIN accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about influencer outreach platforms, GRIN appeared in three of the five answers and The Cirqle in none.

Among influencer outreach platforms worldwide in September 2026

Who do people search for more?

The Cirqle, about 3 searches for every 1 for GRIN

The Cirqle 2.4K searchesGRIN 720 searches

Who does AI mention more?

GRIN, mentioned in 3 of 5 answers, The Cirqle in 0

GRIN in 3 of 5The Cirqle in 0 of 5

Who does AI recommend more?

GRIN, the only one of the two named

GRIN first in 3The Cirqle never named

Follow GRIN vs The Cirqle and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top influencer outreach platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GRIN was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. The Cirqle did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. Upfluence2nd
  3. Influencer Hero3rd
  4. GRIN4th
  5. HypeAuditor5th
  6. The Cirqle–
  7. Creator.co–
  8. MightyScout–
  9. impulze.ai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upfluence4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HypeAuditor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Influencer Hero2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Cirqle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creator.co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MightyScout0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • impulze.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about influencer outreach platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GRIN or The Cirqle more popular in search?

This chart shows how often people search Google for GRIN and The Cirqle by name. Each line represents a brand's share of searches for all ten influencer outreach platforms we track, month by month, from English-language searches worldwide.

GRIN and The Cirqle among influencer outreach platforms worldwide, by month

Share of searches by month for The Cirqle, GRIN. The figures are in the table below the chart.

View monthly share of searches table
MonthModashHypeAuditorUpfluenceInfluencer HeroThe CirqleCreator.coGRINMightyScoutimpulze.ai
Oct 202527.9%41.7%23%3.1%1.3%1.6%0.61%0.61%0.22%
Nov 202528.2%42.1%23.2%2.5%1.1%1.6%0.61%0.5%0.22%
Dec 202531.9%39%21.6%2.8%1.3%2.1%0.57%0.57%0.16%
Jan 202636.4%36.4%20.4%2.7%1.2%1.6%0.53%0.53%0.19%
Feb 202632.1%39.3%22.3%2.3%1.3%1.4%0.57%0.57%0.13%
Mar 202636.3%36.3%20.6%2.7%1.4%1.6%0.53%0.43%0.19%
Apr 202635.6%35.6%22.6%2.6%1.1%1.6%0.52%0.34%0.12%
May 202639.2%39.2%15.3%2.3%1.5%1.4%0.57%0.38%0.13%
Jun 202640.6%33.1%18.2%2.9%1.9%1.8%0.72%0.59%0.14%
Jul 202645.4%30.4%16.7%2.7%2.2%1.4%0.66%0.54%0.1%
Aug 202642.1%34.4%15.6%2.5%2.5%1.5%0.75%0.5%0.11%
Sep 202642%34.3%15.4%2.5%2.5%1.9%0.75%0.5%0.11%

How has the GRIN and The Cirqle comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer outreach platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for The Cirqle worldwide rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GRIN’s and The Cirqle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GRIN

1 branded search term

  • grin influencer

The Cirqle

1 branded search term

  • thecirqle

How the Brand Demand Index is measured

Other head-to-heads among influencer outreach platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.