Brandwave

HypeAuditor vs Influencer Hero:Which is searched more?

In September 2026, HypeAuditor had more branded searches than Influencer Hero among influencer outreach platforms worldwide. HypeAuditor had about 33,100 branded searches, while Influencer Hero had 2,410. HypeAuditor made up 34.3% of all influencer outreach platform searches we track, and Influencer Hero accounted for 2.5%. These are worldwide searches for English-language branded terms.

Share of searches among influencer outreach platforms worldwide in September 2026Is HypeAuditor or Influencer Hero more popular in search?
HypeAuditor34.3%33.1K searches
vs
Influencer Hero2.5%2.4K searches

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Is HypeAuditor or Influencer Hero more popular in search?

Compare the tools brands contact and negotiate with creators through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HypeAuditor and Influencer Hero among influencer outreach platforms worldwide, by month

Share of searches by month for HypeAuditor, Influencer Hero. The figures are in the table below the chart.

View monthly share of searches table
MonthModashHypeAuditorUpfluenceInfluencer HeroThe CirqleCreator.coGRINMightyScoutimpulze.ai
Oct 202527.9%41.7%23%3.1%1.3%1.6%0.61%0.61%0.22%
Nov 202528.2%42.1%23.2%2.5%1.1%1.6%0.61%0.5%0.22%
Dec 202531.9%39%21.6%2.8%1.3%2.1%0.57%0.57%0.16%
Jan 202636.4%36.4%20.4%2.7%1.2%1.6%0.53%0.53%0.19%
Feb 202632.1%39.3%22.3%2.3%1.3%1.4%0.57%0.57%0.13%
Mar 202636.3%36.3%20.6%2.7%1.4%1.6%0.53%0.43%0.19%
Apr 202635.6%35.6%22.6%2.6%1.1%1.6%0.52%0.34%0.12%
May 202639.2%39.2%15.3%2.3%1.5%1.4%0.57%0.38%0.13%
Jun 202640.6%33.1%18.2%2.9%1.9%1.8%0.72%0.59%0.14%
Jul 202645.4%30.4%16.7%2.7%2.2%1.4%0.66%0.54%0.1%
Aug 202642.1%34.4%15.6%2.5%2.5%1.5%0.75%0.5%0.11%
Sep 202642%34.3%15.4%2.5%2.5%1.9%0.75%0.5%0.11%

How has the HypeAuditor and Influencer Hero comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer outreach platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Influencer Hero worldwide fell 33.4% over 12 measured months, from 3.6K to 2.4K in September 2026.

  2. Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using HypeAuditor’s and Influencer Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HypeAuditor

2 branded search terms

  • hype auditor
  • hypeauditor

Influencer Hero

2 branded search terms

  • influencer hero
  • influencerhero

How the Brand Demand Index is measured

Other head-to-heads among influencer outreach platforms

Creator with pink hair and a pink jacket

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