#paid vs Upfluence:Which is searched more?
In September 2026, #paid had more branded searches than Upfluence among influencer marketing platforms worldwide. #paid was estimated to have 368K branded searches compared to Upfluence’s 14.9K, and held a 79.1% Share of Search versus Upfluence’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, #paid or Upfluence?
Compare tools for brands to find creators, manage collaborations, and measure influencer campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for #paid, Upfluence. The figures are in the table below the chart.
View monthly share of search table
| Month | #paid | Modash | HypeAuditor | Upfluence | Influencity | Aspire | TRIBE | GRIN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 7.9% | 11.7% | 6.4% | 1.9% | 0.44% | 0.31% | 0.17% |
| Nov 2025 | 71.4% | 8% | 11.7% | 6.5% | 1.6% | 0.45% | 0.24% | 0.17% |
| Dec 2025 | 74.1% | 8.3% | 10% | 5.5% | 1.3% | 0.45% | 0.22% | 0.15% |
| Jan 2026 | 68.6% | 11.4% | 11.3% | 6.3% | 1.5% | 0.54% | 0.23% | 0.16% |
| Feb 2026 | 70.1% | 9.6% | 11.5% | 6.5% | 1.3% | 0.52% | 0.23% | 0.17% |
| Mar 2026 | 68.4% | 11.5% | 11.2% | 6.4% | 1.5% | 0.58% | 0.3% | 0.16% |
| Apr 2026 | 68% | 11.5% | 11.2% | 7.1% | 1.2% | 0.57% | 0.23% | 0.16% |
| May 2026 | 70.2% | 11.8% | 11.5% | 4.5% | 1% | 0.48% | 0.3% | 0.17% |
| Jun 2026 | 78.5% | 8.8% | 7.1% | 3.9% | 0.94% | 0.39% | 0.28% | 0.15% |
| Jul 2026 | 76.9% | 10.5% | 6.9% | 3.8% | 0.92% | 0.47% | 0.27% | 0.15% |
| Aug 2026 | 79.1% | 8.9% | 7.1% | 3.2% | 0.77% | 0.4% | 0.34% | 0.15% |
| Sep 2026 | 79.1% | 8.9% | 7.1% | 3.2% | 0.77% | 0.43% | 0.34% | 0.15% |
How has the #paid and Upfluence comparison changed over the last 12 months?
3 findings
- #paid was ahead of Upfluence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, #paid’s estimated Share of Search among influencer marketing platforms worldwide moved from 71.1% to 79.1%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Upfluence’s estimated Share of Search among influencer marketing platforms worldwide moved from 6.4% to 3.2%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for influencer marketing platforms worldwide in September 2026?
2 changes
Upfluence’s estimated Share of Search among influencer marketing platforms worldwide has lost ground for 3 months in a row, from 3.9% to 3.2% in September 2026.
Estimated monthly branded searches for #paid worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Other head-to-heads among influencer marketing platforms
How each brand is measured
Brandwave collects information about searches that people make online using #paid’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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