CreatorIQ vs Upfluence:Which is more popular?
In September 2026, CreatorIQ had more branded searches than Upfluence among creator relationship management platforms worldwide. CreatorIQ had about 18,100 branded searches, while Upfluence had 14,900. CreatorIQ made up 19.7% of all creator relationship management platform searches we track, and Upfluence accounted for 16.2%. When we asked ChatGPT and Google AI Overviews about creator relationship management platforms, CreatorIQ appeared in all four answers and Upfluence in three. CreatorIQ was mentioned before Upfluence in every answer.
Who do people search for more?
CreatorIQ, about 22% more searches than Upfluence
Who does AI mention more?
CreatorIQ, mentioned in every answer we collected
Who does AI recommend more?
CreatorIQ, named ahead of Upfluence in every answer
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Top creator relationship management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, CreatorIQ appeared in all four answers. Upfluence was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. CreatorIQ was listed before Upfluence in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GRIN1st- CreatorIQ2nd
Aspire3rd
Modash4th
Upfluence5th
Traackr6th
Launchmetrics–
Later Influence–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CreatorIQ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- GRIN4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Modash3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Upfluence3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Aspire3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Traackr1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Launchmetrics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Later Influence0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about creator relationship management platforms
4 answers
Asked ChatGPT
“Which creator relationship management platform should I use?”
Asked ChatGPT
“What are the best creator relationship management platforms?”
Asked ChatGPT
“What's the best creator relationship management platform for ongoing creator partnerships?”
Searched Google, AI Overview
“creator relationship management platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“creator management platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CreatorIQ or Upfluence more popular in search?
This chart shows how often people search Google for CreatorIQ and Upfluence by name. Each line represents a brand's share of searches for all eight creator relationship management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for CreatorIQ, Upfluence. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | CreatorIQ | Upfluence | Launchmetrics | Traackr | Aspire | Later Influence | GRIN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 25.4% | 25.6% | 7.6% | 6.2% | 1.7% | 1.2% | 0.68% |
| Nov 2025 | 35.6% | 19.1% | 28.8% | 5.7% | 7% | 2% | 1.1% | 0.76% |
| Dec 2025 | 40.1% | 17.6% | 26.7% | 5.2% | 6.4% | 2.1% | 1.1% | 0.7% |
| Jan 2026 | 43.6% | 15.7% | 24.1% | 5.7% | 7% | 2% | 1.2% | 0.63% |
| Feb 2026 | 38.9% | 17.1% | 26.5% | 7.6% | 6.2% | 2.1% | 0.99% | 0.68% |
| Mar 2026 | 43.1% | 15.4% | 24% | 6.9% | 6.9% | 2.1% | 0.88% | 0.61% |
| Apr 2026 | 43.1% | 15.4% | 26.7% | 5.6% | 5.6% | 2.1% | 0.88% | 0.61% |
| May 2026 | 48.7% | 17.5% | 18.7% | 6.4% | 5.2% | 2% | 0.89% | 0.69% |
| Jun 2026 | 43.8% | 19.2% | 19.3% | 7% | 7% | 1.9% | 1.1% | 0.76% |
| Jul 2026 | 47.7% | 17.1% | 17.2% | 7.7% | 6.2% | 2.1% | 1.3% | 0.68% |
| Aug 2026 | 46.4% | 20.3% | 16.9% | 6% | 6% | 2.1% | 1.5% | 0.81% |
| Sep 2026 | 44.8% | 19.7% | 16.2% | 8.8% | 5.9% | 2.2% | 1.8% | 0.78% |
How has the CreatorIQ and Upfluence comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: CreatorIQ took it in August 2026.
- Across the 12 months ending September 2026, CreatorIQ’s share of searches among creator relationship management platforms worldwide moved from 25.4% to 19.7%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Upfluence’s share of searches among creator relationship management platforms worldwide moved from 25.6% to 16.2%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for creator relationship management platforms worldwide in September 2026?
2 changes
In September 2026, Upfluence lost share of searches among creator relationship management platforms worldwide, from 16.9% to 16.2%.
In September 2026, CreatorIQ lost share of searches among creator relationship management platforms worldwide, from 20.3% to 19.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CreatorIQ’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator relationship management platforms
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