Archive vs Upfluence:Which is more popular?
In September 2026, Upfluence had more branded searches than Archive among creator CRM platforms worldwide. Upfluence had about 14,900 branded searches, while Archive had 720. Upfluence made up 5.9% of all creator CRM platform searches we track, and Archive accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about creator CRM platforms, Upfluence appeared in two of the five answers and Archive in none.
Who do people search for more?
Upfluence, about 21 searches for every 1 for Archive
Who does AI mention more?
Upfluence, mentioned in 2 of 5 answers, Archive in 0
Who does AI recommend more?
Upfluence, the only one of the two named
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Top creator CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Upfluence was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Archive did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aspire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Upfluence2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SARAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AhaCreator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Launchmetrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Archive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator CRM platforms
5 answers
Asked ChatGPT
“Which creator CRM should I use?”
Asked ChatGPT
“What are the best creator CRMs?”
Asked ChatGPT
“What's the best creator CRM for creator outreach?”
Searched Google, AI Overview
“creator crm”
Searched Google, AI Overview
“creator contact management”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Archive or Upfluence more popular in search?
This chart shows how often people search Google for Archive and Upfluence by name. Each line represents a brand's share of searches for all 14 creator CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Upfluence, Archive. The figures are in the table below the chart.
View monthly share of searches table
| Month | SARAL | Modash | CreatorIQ | Upfluence | AhaCreator | Launchmetrics | Passionfroot | Traackr | Influencer Hero | Aspire | Later Influence | Archive | GRIN | insightIQ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 13.5% | 10.9% | 11% | 0.01% | 3.3% | 0.77% | 2.7% | 1.5% | 0.74% | 0.53% | 0.35% | 0.29% | 0.16% |
| Nov 2025 | 57.3% | 14.3% | 7.7% | 11.6% | 0.02% | 2.3% | 0.81% | 2.8% | 1.2% | 0.79% | 0.43% | 0.31% | 0.31% | 0.17% |
| Dec 2025 | 64.6% | 13.2% | 5.8% | 8.8% | 0.03% | 1.7% | 0.94% | 2.1% | 1.1% | 0.7% | 0.35% | 0.28% | 0.23% | 0.13% |
| Jan 2026 | 47.2% | 21.6% | 7.8% | 11.9% | 0.02% | 2.8% | 1.2% | 3.5% | 1.5% | 1% | 0.57% | 0.38% | 0.31% | 0.17% |
| Feb 2026 | 44.4% | 20.2% | 8.9% | 13.8% | 0.43% | 4% | 1.2% | 3.2% | 1.4% | 1.1% | 0.51% | 0.35% | 0.35% | 0.19% |
| Mar 2026 | 41.1% | 23% | 8.2% | 12.8% | 2% | 3.7% | 1.3% | 3.7% | 1.6% | 1.1% | 0.47% | 0.4% | 0.33% | 0.22% |
| Apr 2026 | 50.5% | 19% | 6.8% | 11.8% | 2.5% | 2.5% | 1.1% | 2.5% | 1.4% | 0.94% | 0.39% | 0.33% | 0.27% | 0.15% |
| May 2026 | 43.7% | 24.4% | 8.7% | 9.4% | 2.6% | 3.2% | 1.7% | 2.6% | 1.4% | 0.98% | 0.44% | 0.35% | 0.35% | 0.23% |
| Jun 2026 | 59.7% | 15% | 6.5% | 6.6% | 3.6% | 2.4% | 1% | 2.4% | 1.1% | 0.65% | 0.38% | 0.26% | 0.26% | 0.17% |
| Jul 2026 | 51.2% | 19.1% | 6.9% | 6.9% | 4.6% | 3.1% | 2.5% | 2.5% | 1.1% | 0.84% | 0.52% | 0.27% | 0.27% | 0.18% |
| Aug 2026 | 50.4% | 19% | 8.3% | 6.9% | 4.5% | 2.5% | 2.5% | 2.5% | 1.1% | 0.85% | 0.62% | 0.33% | 0.33% | 0.22% |
| Sep 2026 | 53.8% | 16.4% | 7.2% | 5.9% | 5.9% | 3.2% | 2.2% | 2.2% | 0.96% | 0.79% | 0.66% | 0.29% | 0.29% | 0.16% |
How has the Archive and Upfluence comparison changed over the last 12 months?
3 findings
- Upfluence was ahead of Archive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Archive’s share of searches among creator CRM platforms worldwide moved from 0.35% to 0.29%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Upfluence’s share of searches among creator CRM platforms worldwide moved from 11% to 5.9%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for creator CRM platforms worldwide in September 2026?
2 changes
In September 2026, Upfluence lost share of searches among creator CRM platforms worldwide, from 6.9% to 5.9%.
Estimated monthly branded searches for Archive worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Archive’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator CRM platforms
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