IZEA vs #paid:Which is more popular by branded search?
In August 2026, #paid had more branded searches than IZEA among brand deal platforms worldwide. #paid was estimated to have 368K branded searches compared to IZEA’s 2.4K, and held a 49.4% Share of Search versus IZEA’s 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IZEA or #paid?
Compare platforms creators use to find and manage brand deals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for #paid, IZEA. The figures are in the table below the chart.
View monthly share of search table
| Month | Aspire | #paid | Influencity | IZEA | GRIN |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 44% | 1.2% | 0.64% | 0.19% |
| Nov 2025 | 54.2% | 44.1% | 0.97% | 0.53% | 0.19% |
| Dec 2025 | 54.3% | 44.3% | 0.8% | 0.43% | 0.17% |
| Jan 2026 | 54.2% | 44.1% | 0.97% | 0.53% | 0.18% |
| Feb 2026 | 54.3% | 44.2% | 0.8% | 0.43% | 0.24% |
| Mar 2026 | 59.1% | 39.4% | 0.87% | 0.38% | 0.3% |
| Apr 2026 | 54.3% | 44.2% | 0.8% | 0.53% | 0.25% |
| May 2026 | 54.4% | 44.3% | 0.65% | 0.43% | 0.25% |
| Jun 2026 | 49.5% | 49.4% | 0.59% | 0.32% | 0.19% |
| Jul 2026 | 49.6% | 49.4% | 0.59% | 0.32% | 0.13% |
| Aug 2026 | 49.6% | 49.4% | 0.48% | 0.32% | 0.21% |
| Sep 2026 | — | — | — | — | — |
How has the IZEA and #paid comparison changed over the last 12 months?
3 findings
- #paid was ahead of IZEA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IZEA’s estimated Share of Search among brand deal platforms worldwide moved from 0.64% to 0.32%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among brand deal platforms worldwide moved from 44% to 49.4%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for brand deal platforms worldwide in August 2026?
2 changes
#paid’s estimated Share of Search among brand deal platforms worldwide has gained ground for 3 months in a row, from 44.3% to 49.4% in August 2026.
Estimated monthly branded searches for IZEA worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using IZEA’s and #paid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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