HypeAuditor vs #paid:Which is searched more?
In September 2026, #paid had more branded searches than HypeAuditor among influencer marketing platforms worldwide. #paid was estimated to have 368K branded searches compared to HypeAuditor’s 33.1K, and held a 79.1% Share of Search versus HypeAuditor’s 7.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HypeAuditor or #paid?
Compare tools for brands to find creators, manage collaborations, and measure influencer campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for #paid, HypeAuditor. The figures are in the table below the chart.
View monthly share of search table
| Month | #paid | Modash | HypeAuditor | Upfluence | Influencity | Aspire | TRIBE | GRIN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 7.9% | 11.7% | 6.4% | 1.9% | 0.44% | 0.31% | 0.17% |
| Nov 2025 | 71.4% | 8% | 11.7% | 6.5% | 1.6% | 0.45% | 0.24% | 0.17% |
| Dec 2025 | 74.1% | 8.3% | 10% | 5.5% | 1.3% | 0.45% | 0.22% | 0.15% |
| Jan 2026 | 68.6% | 11.4% | 11.3% | 6.3% | 1.5% | 0.54% | 0.23% | 0.16% |
| Feb 2026 | 70.1% | 9.6% | 11.5% | 6.5% | 1.3% | 0.52% | 0.23% | 0.17% |
| Mar 2026 | 68.4% | 11.5% | 11.2% | 6.4% | 1.5% | 0.58% | 0.3% | 0.16% |
| Apr 2026 | 68% | 11.5% | 11.2% | 7.1% | 1.2% | 0.57% | 0.23% | 0.16% |
| May 2026 | 70.2% | 11.8% | 11.5% | 4.5% | 1% | 0.48% | 0.3% | 0.17% |
| Jun 2026 | 78.5% | 8.8% | 7.1% | 3.9% | 0.94% | 0.39% | 0.28% | 0.15% |
| Jul 2026 | 76.9% | 10.5% | 6.9% | 3.8% | 0.92% | 0.47% | 0.27% | 0.15% |
| Aug 2026 | 79.1% | 8.9% | 7.1% | 3.2% | 0.77% | 0.4% | 0.34% | 0.15% |
| Sep 2026 | 79.1% | 8.9% | 7.1% | 3.2% | 0.77% | 0.43% | 0.34% | 0.15% |
How has the HypeAuditor and #paid comparison changed over the last 12 months?
3 findings
- #paid was ahead of HypeAuditor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HypeAuditor’s estimated Share of Search among influencer marketing platforms worldwide moved from 11.7% to 7.1%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, #paid’s estimated Share of Search among influencer marketing platforms worldwide moved from 71.1% to 79.1%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for influencer marketing platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for #paid worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Other head-to-heads among influencer marketing platforms
How each brand is measured
Brandwave collects information about searches that people make online using HypeAuditor’s and #paid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HypeAuditor
2 branded search terms
- hype auditor
- hypeauditor
#paid
1 branded search term
- #paid
Put your own brand in this comparison
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