Brandwave

CreatorIQ vs Upfluence:Which is more popular?

In September 2026, CreatorIQ had more branded searches than Upfluence among influencer campaign management platforms worldwide. CreatorIQ had about 18,100 branded searches, while Upfluence had 14,900. CreatorIQ made up 15.8% of all influencer campaign management platform searches we track, and Upfluence accounted for 13%. When we asked ChatGPT and Google AI Overviews about influencer campaign management platforms, Upfluence appeared in four of the five answers and CreatorIQ in three. Upfluence was mentioned before CreatorIQ in three out of five answers.

Among influencer campaign management platforms worldwide in September 2026

Who do people search for more?

CreatorIQ, about 22% more searches than Upfluence

CreatorIQ 18.1K searchesUpfluence 14.9K searches

Who does AI mention more?

Upfluence, mentioned in 4 of 5 answers, CreatorIQ in 3

Upfluence in 4 of 5CreatorIQ in 3 of 5

Who does AI recommend more?

Upfluence, named ahead of CreatorIQ in 3 of 5 answers

Upfluence first in 3CreatorIQ first in 2

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Top influencer campaign management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Upfluence was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CreatorIQ was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Upfluence was listed before CreatorIQ in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. GRIN2nd
  3. Upfluence3rd
  4. Aspire4th
  5. CreatorIQ5th
  6. Skeepers–
  7. Captiv8–
  8. IZEA–
  9. TRIBE–
  10. Linqia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GRIN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CreatorIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aspire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skeepers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Captiv80 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IZEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TRIBE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linqia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about influencer campaign management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CreatorIQ or Upfluence more popular in search?

This chart shows how often people search Google for CreatorIQ and Upfluence by name. Each line represents a brand's share of searches for all ten influencer campaign management platforms we track, month by month, from English-language searches worldwide.

CreatorIQ and Upfluence among influencer campaign management platforms worldwide, by month

Share of searches by month for CreatorIQ, Upfluence. The figures are in the table below the chart.

View monthly share of searches table
MonthModashSkeepersCreatorIQUpfluenceCaptiv8IZEATRIBELinqiaGRINAspire
Oct 202525%25%20.5%20.6%2.7%3.3%0.98%1.2%0.54%0.2%
Nov 202525.7%31.5%14.1%21.2%2.3%2.8%0.78%1%0.56%0.2%
Dec 202529.6%29.6%13.3%20.1%2.1%2.6%0.79%1.2%0.53%0.19%
Jan 202634%27.8%12.4%19%2%2.5%0.69%0.89%0.49%0.22%
Feb 202629.8%29.8%13.3%20.7%2.1%2.1%0.74%0.74%0.53%0.24%
Mar 202634%27.8%12.4%19.3%2%2%0.89%0.89%0.49%0.22%
Apr 202633.1%27.1%12.1%21.1%1.9%2.4%0.67%0.87%0.48%0.21%
May 202636.2%29.6%13.2%14.2%2.1%2.1%0.95%0.95%0.53%0.19%
Jun 202632.1%32.1%14.4%14.4%2.3%1.9%1%1%0.57%0.17%
Jul 202638.9%26%14.2%14.3%1.9%1.9%1%1%0.57%0.25%
Aug 202635.1%28.7%15.7%13%2.1%2.1%1.4%1.1%0.62%0.23%
Sep 202635.3%28.8%15.8%13%2.1%1.7%1.4%1.1%0.63%0.23%

How has the CreatorIQ and Upfluence comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer campaign management platforms worldwide in September 2026?

2 changes

  1. Upfluence’s share of searches among influencer campaign management platforms worldwide has lost ground for 3 months in a row, from 14.4% to 13% in September 2026.

  2. Estimated monthly branded searches for CreatorIQ worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CreatorIQ’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CreatorIQ

1 branded search term

  • creatoriq

Upfluence

2 branded search terms

  • upfluence
  • upfluence influencer marketing

How the Brand Demand Index is measured

Other head-to-heads among influencer campaign management platforms

Creator with pink hair and a pink jacket

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