Brandwave

Modash vs Upfluence:Which is more popular?

In September 2026, Modash had more branded searches than Upfluence among influencer campaign management platforms worldwide. Modash had about 40,500 branded searches, while Upfluence had 14,900. Modash made up 35.3% of all influencer campaign management platform searches we track, and Upfluence accounted for 13%. When we asked ChatGPT and Google AI Overviews about influencer campaign management platforms, Modash appeared in all five answers and Upfluence in four. Modash was mentioned before Upfluence in three out of five answers.

Among influencer campaign management platforms worldwide in September 2026

Who do people search for more?

Modash, about 3 searches for every 1 for Upfluence

Modash 40.5K searchesUpfluence 14.9K searches

Who does AI mention more?

Modash, mentioned in every answer we collected

Modash in 5 of 5Upfluence in 4 of 5

Who does AI recommend more?

Modash, named ahead of Upfluence in 3 of 5 answers

Modash first in 3Upfluence first in 2

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Top influencer campaign management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Modash appeared in all five answers. Upfluence was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Modash was listed before Upfluence in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. GRIN2nd
  3. Upfluence3rd
  4. Aspire4th
  5. CreatorIQ5th
  6. Skeepers–
  7. Captiv8–
  8. IZEA–
  9. TRIBE–
  10. Linqia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GRIN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CreatorIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aspire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skeepers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Captiv80 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IZEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TRIBE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linqia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about influencer campaign management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Modash or Upfluence more popular in search?

This chart shows how often people search Google for Modash and Upfluence by name. Each line represents a brand's share of searches for all ten influencer campaign management platforms we track, month by month, from English-language searches worldwide.

Modash and Upfluence among influencer campaign management platforms worldwide, by month

Share of searches by month for Modash, Upfluence. The figures are in the table below the chart.

View monthly share of searches table
MonthModashSkeepersCreatorIQUpfluenceCaptiv8IZEATRIBELinqiaGRINAspire
Oct 202525%25%20.5%20.6%2.7%3.3%0.98%1.2%0.54%0.2%
Nov 202525.7%31.5%14.1%21.2%2.3%2.8%0.78%1%0.56%0.2%
Dec 202529.6%29.6%13.3%20.1%2.1%2.6%0.79%1.2%0.53%0.19%
Jan 202634%27.8%12.4%19%2%2.5%0.69%0.89%0.49%0.22%
Feb 202629.8%29.8%13.3%20.7%2.1%2.1%0.74%0.74%0.53%0.24%
Mar 202634%27.8%12.4%19.3%2%2%0.89%0.89%0.49%0.22%
Apr 202633.1%27.1%12.1%21.1%1.9%2.4%0.67%0.87%0.48%0.21%
May 202636.2%29.6%13.2%14.2%2.1%2.1%0.95%0.95%0.53%0.19%
Jun 202632.1%32.1%14.4%14.4%2.3%1.9%1%1%0.57%0.17%
Jul 202638.9%26%14.2%14.3%1.9%1.9%1%1%0.57%0.25%
Aug 202635.1%28.7%15.7%13%2.1%2.1%1.4%1.1%0.62%0.23%
Sep 202635.3%28.8%15.8%13%2.1%1.7%1.4%1.1%0.63%0.23%

How has the Modash and Upfluence comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer campaign management platforms worldwide in September 2026?

2 changes

  1. Upfluence’s share of searches among influencer campaign management platforms worldwide has lost ground for 3 months in a row, from 14.4% to 13% in September 2026.

  2. Estimated monthly branded searches for Modash worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Modash’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Modash

1 branded search term

  • modash

Upfluence

2 branded search terms

  • upfluence
  • upfluence influencer marketing

How the Brand Demand Index is measured

Other head-to-heads among influencer campaign management platforms

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