Brandwave

How popular isStihl in search?

In September 2026, there were an estimated 1.1M branded searches for Stihl worldwide which held steady over the last 12 months. Stihl holds 19.3% estimated Share of Search among grass trimmer brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee31%
  2. Stihl19.3%
  3. Husqvarna18.7%
  4. Ryobi14%
  5. Bosch11.5%
  6. Black and Decker3.7%
  7. Greenworks1.5%
  8. ECHO0.3%
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Where does Stihl compete?

Stihl is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grass trimmer brands2nd of 819.3%Shown below
Stone saw brands2nd of 619.8%Show ranking
Leaf blower brands2nd of 620.7%Show ranking
Cordless chainsaw brands2nd of 520.8%Show ranking
Hedge trimmer brands1st of 524%Show ranking
Garden machinery brands1st of 626.3%Show ranking
Chainsaw bars2nd of 626.9%Show ranking
Leaf blowers1st of 627.1%Show ranking
Chainsaw and outdoor power brands1st of 627.2%Show ranking
Chainsaw chain brands2nd of 627.4%Show ranking
Leaf vacuum brands2nd of 627.5%Show ranking
Chainsaw brands1st of 527.9%Show ranking
Garden shredders1st of 630.1%Show ranking
Chainsaw safety gear brands2nd of 630.4%Show ranking
Pressure washer brands1st of 632.8%Show ranking
Lawn mower brands1st of 633.2%Show ranking
Pruning saw brands1st of 536.5%Show ranking
Weed sprayer brands2nd of 437.5%Show ranking
Asphalt cutter brands1st of 438.8%Show ranking
Robotic lawn mower brands1st of 642.9%Show ranking
Cordless blower brands1st of 343.2%Show ranking
Hedge cutter brands1st of 343.2%Show ranking
Power broom brands1st of 447.7%Show ranking
Edger brands1st of 549.5%Show ranking
Backpack blower brands1st of 350.3%Show ranking
Brush blade brands1st of 350.3%Show ranking
Blower vac brands1st of 451.2%Show ranking
Hedge shears brands1st of 452.5%Show ranking
Post hole digger brands1st of 352.7%Show ranking
Tree loppers brands1st of 384.6%Show ranking

Which grass trimmer brands compete with Stihl?

Stihl against grass trimmer brands worldwide, by month

Share of Search by month for Milwaukee, Stihl, Husqvarna, Ryobi, Bosch, Black and Decker. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeStihlHusqvarnaRyobiBoschBlack and DeckerGreenworksECHO
Oct 202533.9%17.4%19.8%11.8%11.9%3.7%1.1%0.26%
Nov 202533.7%17.6%16%15.7%11.6%4.1%1.1%0.3%
Dec 202536.1%17.7%13.9%13.8%13.2%3.9%1.2%0.18%
Jan 202631.2%18.4%17.9%13.3%13.9%3.8%1.3%0.16%
Feb 202633.1%18.9%19%11.7%12.4%3.6%1.1%0.18%
Mar 202627.8%20.3%20.9%14.7%11.3%3.3%1.4%0.27%
Apr 202625.5%19.9%24.3%15.1%10.3%3.1%1.5%0.26%
May 202625.3%19%24.6%15.3%10%3.7%1.9%0.22%
Jun 202626.7%20.1%20.7%16.3%10.5%3.6%2%0.23%
Jul 202630%18.9%18.7%15%11.7%3.6%1.8%0.26%
Aug 202629.8%19%18.4%14.7%12.4%3.6%1.8%0.26%
Sep 202631%19.3%18.7%14%11.5%3.7%1.5%0.3%

  1. 1.Milwaukee

    31%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Stihl

    19.3%

    Held 2nd. 1.1M estimated branded searches, -2.5% vs prior month. Share +0.3 points.

  3. 3.Husqvarna

    18.7%

    Held 3rd. 1.1M estimated branded searches, -1.9% vs prior month. Share +0.3 points.

  4. 4.Ryobi

    14%

    Held 4th. 825K estimated branded searches, -8.3% vs prior month. Share -0.7 points.

  5. 5.Bosch

    11.5%

    Held 5th. 677K estimated branded searches, -11.3% vs prior month. Share -1 points.

  6. 6.Black and Decker

    3.7%

    Held 6th. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Greenworks

    1.5%

    Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.

  8. 8.ECHO

    0.3%

    Held 8th. 17.7K estimated branded searches, +12.7% vs prior month. Share 0 points.

Compare search popularity between Stihl and its closest rivals

Every comparison with Stihl

How has branded search demand for Stihl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among grass trimmer brands worldwide increased from 17.4% to 19.3%.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among grass trimmer brands worldwide peaked at 20.3% in March 2026 and was lowest at 17.4% in October 2025.
  • Across the 12 months ending September 2026, Stihl rose from 3rd to 2nd among grass trimmer brands worldwide.

How did search popularity change for grass trimmer brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among grass trimmer brands worldwide, from 29.8% to 31%.

  2. In September 2026, Bosch lost estimated Share of Search among grass trimmer brands worldwide, from 12.4% to 11.5%.

  3. In September 2026, Ryobi lost estimated Share of Search among grass trimmer brands worldwide, from 14.7% to 14%.

  4. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  5. Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.

  6. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

How is Stihl measured?

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • stihl
  • stihl chainsaw
  • stihl leaf blowers
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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