How popular isOral-B in search?
In September 2026, there were an estimated 760K branded searches for Oral-B worldwide which is down 9.7% over the last 12 months. Oral-B holds 41.5% estimated Share of Search among teeth whitening strip brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which teeth whitening strip brands compete with Oral-B?
Share of Search by month for Colgate, Oral-B, Hismile, Crest. The figures are in the table below the chart.
View monthly share of search table
| Month | Colgate | Oral-B | Hismile | Crest | Snow |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 45.3% | 10.6% | 3.7% | 0.57% |
| Nov 2025 | 28.8% | 51.8% | 15.9% | 3% | 0.52% |
| Dec 2025 | 32.2% | 50.3% | 13.4% | 3.3% | 0.69% |
| Jan 2026 | 37.9% | 43.8% | 13.2% | 4.3% | 0.73% |
| Feb 2026 | 40.4% | 41.1% | 13.8% | 4% | 0.65% |
| Mar 2026 | 44.5% | 35.6% | 15.2% | 4.3% | 0.47% |
| Apr 2026 | 44.4% | 38.3% | 13% | 3.8% | 0.48% |
| May 2026 | 43.8% | 40.3% | 11.5% | 4% | 0.42% |
| Jun 2026 | 43% | 40.6% | 12.1% | 4% | 0.34% |
| Jul 2026 | 43.7% | 39.2% | 12.9% | 3.9% | 0.34% |
| Aug 2026 | 45.8% | 40% | 10.2% | 3.6% | 0.38% |
| Sep 2026 | 45.6% | 41.5% | 8.8% | 3.8% | 0.34% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 736K | -3.9% | -0.2 points | |
| 2, held 2nd | 41.5% | 669K | 0% | +1.5 points | |
| 3, held 3rd | 8.8% | 142K | -17.2% | -1.4 points | |
| 4, held 4th | 3.8% | 60.5K | 0% | +0.1 points | |
| 5, held 5th | 0.34% | 5.4K | -14.5% | 0 points |
1.
Colgate45.6%
Held 1st. 736K estimated branded searches, -3.9% vs prior month. Share -0.2 points.
2.
Oral-B41.5%
Held 2nd. 669K estimated branded searches, 0% vs prior month. Share +1.5 points.
3.
Hismile8.8%
Held 3rd. 142K estimated branded searches, -17.2% vs prior month. Share -1.4 points.
4.
Crest3.8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Snow0.34%
Held 5th. 5.4K estimated branded searches, -14.5% vs prior month. Share 0 points.
Compare search popularity between Oral-B and its closest rivals
Every comparison with Oral-B
21 comparisons
- Oral-B vs Panasonic
- Colgate vs Oral-B
- Oral-B vs Sensodyne
- Listerine vs Oral-B
- Burwood vs Oral-B
- Oral-B vs Philips Sonicare
- Oral-B vs Waterpik
- Oral-B vs Philips
- Oral-B vs TheraBreath
- Hismile vs Oral-B
- Corsodyl vs Oral-B
- Oral-B vs SURI
- Crest vs Oral-B
- Arm and Hammer vs Oral-B
- Macleans vs Oral-B
- Oral-B vs Quip
- Oral-B vs Smile Direct Club
- Oral-B vs Snow
- Bitvae vs Oral-B
- Nicefeel vs Oral-B
- Brushmo vs Oral-B
How has branded search demand for Oral-B changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oral-B worldwide fell from 842K to 760K.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among teeth whitening strip brands worldwide decreased from 45.3% to 41.5%.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among teeth whitening strip brands worldwide peaked at 51.8% in November 2025 and was lowest at 35.6% in March 2026.
- Across the 12 months ending September 2026, Oral-B fell from 1st to 2nd among teeth whitening strip brands worldwide.
How did search popularity change for teeth whitening strip brands worldwide in September 2026?
4 changes
In September 2026, Oral-B gained estimated Share of Search among teeth whitening strip brands worldwide, from 40% to 41.5%.
In September 2026, Hismile lost estimated Share of Search among teeth whitening strip brands worldwide, from 10.2% to 8.8%.
Estimated monthly branded searches for Colgate worldwide rose 11.3% over 12 measured months, from 661K to 736K in September 2026.
Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.
Where does Oral-B compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Oral care brands | 3rd of 8 | 19.2% | Show ranking |
| Toothpaste brands | 3rd of 5 | 27.8% | Show ranking |
| Water flosser brands | 2nd of 5 | 34.4% | Show ranking |
| Mouthwash brands | 2nd of 5 | 30.9% | Show ranking |
| Toothbrush head brands | 1st of 5 | 36% | Show ranking |
| Tooth whitening products | 2nd of 6 | 40.9% | Show ranking |
| Teeth whitening strip brands | 2nd of 5 | 41.5% | Shown above |
| Electric toothbrush brands | 1st of 5 | 54.4% | Show ranking |
| Brush heads brands | 1st of 3 | 49.7% | Show ranking |
How is Oral-B measured?
Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- oral b
- oral b electric toothbrush
- oral b toothbrush
- oral-b
- oralb
Who owns Oral-B?
Oral-B is owned by 
Procter & Gamble. Brandwave also tracks 
Native, 
Gillette, 
Head & Shoulders, 
Old Spice, 
Pampers, 
Pantene and 
Tide, owned by the same company, worldwide.
Do you work for Oral-B? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Oral-B your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.