How popular isHismile in search?
In September 2026, there were an estimated 142K branded searches for Hismile worldwide which is down 19.3% over the last 12 months. Hismile holds 8.8% estimated Share of Search among teeth whitening strip brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which teeth whitening strip brands compete with Hismile?
Share of Search by month for Colgate, Oral-B, Hismile, Crest. The figures are in the table below the chart.
View monthly share of search table
| Month | Colgate | Oral-B | Hismile | Crest | Snow |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 45.3% | 10.6% | 3.7% | 0.57% |
| Nov 2025 | 28.8% | 51.8% | 15.9% | 3% | 0.52% |
| Dec 2025 | 32.2% | 50.3% | 13.4% | 3.3% | 0.69% |
| Jan 2026 | 37.9% | 43.8% | 13.2% | 4.3% | 0.73% |
| Feb 2026 | 40.4% | 41.1% | 13.8% | 4% | 0.65% |
| Mar 2026 | 44.5% | 35.6% | 15.2% | 4.3% | 0.47% |
| Apr 2026 | 44.4% | 38.3% | 13% | 3.8% | 0.48% |
| May 2026 | 43.8% | 40.3% | 11.5% | 4% | 0.42% |
| Jun 2026 | 43% | 40.6% | 12.1% | 4% | 0.34% |
| Jul 2026 | 43.7% | 39.2% | 12.9% | 3.9% | 0.34% |
| Aug 2026 | 45.8% | 40% | 10.2% | 3.6% | 0.38% |
| Sep 2026 | 45.6% | 41.5% | 8.8% | 3.8% | 0.34% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 736K | -3.9% | -0.2 points | |
| 2, held 2nd | 41.5% | 669K | 0% | +1.5 points | |
| 3, held 3rd | 8.8% | 142K | -17.2% | -1.4 points | |
| 4, held 4th | 3.8% | 60.5K | 0% | +0.1 points | |
| 5, held 5th | 0.34% | 5.4K | -14.5% | 0 points |
1.
Colgate45.6%
Held 1st. 736K estimated branded searches, -3.9% vs prior month. Share -0.2 points.
2.
Oral-B41.5%
Held 2nd. 669K estimated branded searches, 0% vs prior month. Share +1.5 points.
3.
Hismile8.8%
Held 3rd. 142K estimated branded searches, -17.2% vs prior month. Share -1.4 points.
4.
Crest3.8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Snow0.34%
Held 5th. 5.4K estimated branded searches, -14.5% vs prior month. Share 0 points.
Compare search popularity between Hismile and its closest rivals
How has branded search demand for Hismile changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hismile worldwide fell from 175K to 142K.
- Across the 12 months ending September 2026, Hismile’s estimated Share of Search among teeth whitening strip brands worldwide decreased from 10.6% to 8.8%.
- Across the 12 months ending September 2026, Hismile’s estimated Share of Search among teeth whitening strip brands worldwide peaked at 15.9% in November 2025 and was lowest at 8.8% in September 2026.
How did search popularity change for teeth whitening strip brands worldwide in September 2026?
4 changes
In September 2026, Oral-B gained estimated Share of Search among teeth whitening strip brands worldwide, from 40% to 41.5%.
In September 2026, Hismile lost estimated Share of Search among teeth whitening strip brands worldwide, from 10.2% to 8.8%.
Estimated monthly branded searches for Colgate worldwide rose 11.3% over 12 measured months, from 661K to 736K in September 2026.
Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.
Where does Hismile compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tooth whitening products | 3rd of 6 | 8.7% | Show ranking |
| Teeth whitening strip brands | 3rd of 5 | 8.8% | Shown above |
| Teeth whitening brands | 1st of 5 | 34.7% | Show ranking |
How is Hismile measured?
Brandwave collects information about searches that people make online using Hismile’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hi smile
- hismile
- hismile mouthwash
- hismile toothbrush
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Is Hismile your brand?
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