How popular isHismile in search?
In August 2026, there were an estimated 110K branded searches for Hismile worldwide which is down 18.5% over the last 11 months. Hismile holds 7.8% estimated Share of Search among tooth whitening products worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oral-B54%
Colgate32%
Hismile7.8%
Crest4.3%- Smile Direct Club1.6%
- Snow0.38%
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Which tooth whitening products compete with Hismile?
Share of Search by month for Oral-B, Colgate, Hismile, Crest. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Hismile | Crest | Smile Direct Club | Snow |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 29.4% | 8.8% | 4% | 2.2% | 0.53% |
| Nov 2025 | 62.2% | 19.4% | 13% | 3.2% | 1.7% | 0.43% |
| Dec 2025 | 62.3% | 21.8% | 9.8% | 3.6% | 2% | 0.59% |
| Jan 2026 | 56.7% | 24.2% | 10.9% | 4.9% | 2.7% | 0.65% |
| Feb 2026 | 53.8% | 28.1% | 10.3% | 4.6% | 2.5% | 0.62% |
| Mar 2026 | 48.9% | 31.2% | 11.4% | 5.1% | 2.8% | 0.46% |
| Apr 2026 | 53.5% | 28.6% | 10.5% | 4.7% | 2.1% | 0.51% |
| May 2026 | 54.7% | 29.2% | 8.7% | 4.8% | 2.2% | 0.43% |
| Jun 2026 | 55.5% | 29% | 8.7% | 4.8% | 1.7% | 0.35% |
| Jul 2026 | 54% | 28.2% | 10.3% | 4.6% | 2.5% | 0.34% |
| Aug 2026 | 54% | 32% | 7.8% | 4.3% | 1.6% | 0.38% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54% | 760K | +7.8% | 0 points | |
| 2, held 2nd | 32% | 450K | +22.3% | +3.8 points | |
| 3, held 3rd | 7.8% | 110K | -18.5% | -2.5 points | |
| 4, held 4th | 4.3% | 60.5K | 0% | -0.3 points | |
| 5, held 5th | 1.6% | 22.2K | -32.9% | -1 points | |
| 6, held 6th | 0.38% | 5.4K | +22.7% | 0 points |
1.
Oral-B54%
Held 1st. 760K estimated branded searches, +7.8% vs prior month. Share 0 points.
2.
Colgate32%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +3.8 points.
3.
Hismile7.8%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2.5 points.
4.
Crest4.3%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.6%
Held 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -1 points.
6.Snow
0.38%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
Compare search popularity between Hismile and its closest rivals
How has branded search demand for Hismile changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hismile worldwide fell from 135K to 110K.
- Across the 11 months ending August 2026, Hismile’s estimated Share of Search among tooth whitening products worldwide decreased from 8.8% to 7.8%.
- Across the 11 months ending August 2026, Hismile’s estimated Share of Search among tooth whitening products worldwide peaked at 13% in November 2025 and was lowest at 7.8% in August 2026.
How did search popularity change for tooth whitening products worldwide in August 2026?
5 changes
In August 2026, Colgate gained estimated Share of Search among tooth whitening products worldwide, from 28.2% to 32%.
In August 2026, Hismile lost estimated Share of Search among tooth whitening products worldwide, from 10.3% to 7.8%.
In August 2026, Smile Direct Club lost estimated Share of Search among tooth whitening products worldwide, from 2.5% to 1.6%.
Crest’s estimated Share of Search among tooth whitening products worldwide has lost ground for 3 months in a row, from 4.8% to 4.3% in August 2026.
Estimated monthly branded searches for Snow worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
How is Hismile measured?
Brandwave collects information about searches that people make online using Hismile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hismile
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Is Hismile your brand?
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