How popular isSmile Direct Club in search?
In August 2026, there were an estimated 22.2K branded searches for Smile Direct Club worldwide which is down 32.9% over the last 11 months. Smile Direct Club holds 1.6% estimated Share of Search among tooth whitening products worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tooth whitening products compete with Smile Direct Club?
Share of Search by month for Oral-B, Colgate, Hismile, Crest, Smile Direct Club. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Hismile | Crest | Smile Direct Club | Snow |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 29.4% | 8.8% | 4% | 2.2% | 0.53% |
| Nov 2025 | 62.2% | 19.4% | 13% | 3.2% | 1.7% | 0.43% |
| Dec 2025 | 62.3% | 21.8% | 9.8% | 3.6% | 2% | 0.59% |
| Jan 2026 | 56.7% | 24.2% | 10.9% | 4.9% | 2.7% | 0.65% |
| Feb 2026 | 53.8% | 28.1% | 10.3% | 4.6% | 2.5% | 0.62% |
| Mar 2026 | 48.9% | 31.2% | 11.4% | 5.1% | 2.8% | 0.46% |
| Apr 2026 | 53.5% | 28.6% | 10.5% | 4.7% | 2.1% | 0.51% |
| May 2026 | 54.7% | 29.2% | 8.7% | 4.8% | 2.2% | 0.43% |
| Jun 2026 | 55.5% | 29% | 8.7% | 4.8% | 1.7% | 0.35% |
| Jul 2026 | 54% | 28.2% | 10.3% | 4.6% | 2.5% | 0.34% |
| Aug 2026 | 54% | 32% | 7.8% | 4.3% | 1.6% | 0.38% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54% | 760K | +7.8% | 0 points | |
| 2, held 2nd | 32% | 450K | +22.3% | +3.8 points | |
| 3, held 3rd | 7.8% | 110K | -18.5% | -2.5 points | |
| 4, held 4th | 4.3% | 60.5K | 0% | -0.3 points | |
| 5, held 5th | 1.6% | 22.2K | -32.9% | -1 points | |
| 6, held 6th | 0.38% | 5.4K | +22.7% | 0 points |
1.
Oral-B54%
Held 1st. 760K estimated branded searches, +7.8% vs prior month. Share 0 points.
2.
Colgate32%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +3.8 points.
3.
Hismile7.8%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2.5 points.
4.
Crest4.3%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.6%
Held 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -1 points.
6.Snow
0.38%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
Compare search popularity between Smile Direct Club and its closest rivals
- Smile Direct Club vs Oral-B: compare search popularity
- Smile Direct Club vs Colgate: compare search popularity
- Smile Direct Club vs Hismile: compare search popularity
- Smile Direct Club vs Crest: compare search popularity
- Smile Direct Club vs Snow: compare search popularity
- Compare Smile Direct Club with any brand
How has branded search demand for Smile Direct Club changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smile Direct Club worldwide fell from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Smile Direct Club’s estimated Share of Search among tooth whitening products worldwide decreased from 2.2% to 1.6%.
- Across the 11 months ending August 2026, Smile Direct Club’s estimated Share of Search among tooth whitening products worldwide peaked at 2.8% in March 2026 and was lowest at 1.6% in August 2026.
How did search popularity change for tooth whitening products worldwide in August 2026?
5 changes
In August 2026, Colgate gained estimated Share of Search among tooth whitening products worldwide, from 28.2% to 32%.
In August 2026, Hismile lost estimated Share of Search among tooth whitening products worldwide, from 10.3% to 7.8%.
In August 2026, Smile Direct Club lost estimated Share of Search among tooth whitening products worldwide, from 2.5% to 1.6%.
Crest’s estimated Share of Search among tooth whitening products worldwide has lost ground for 3 months in a row, from 4.8% to 4.3% in August 2026.
Estimated monthly branded searches for Snow worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
How is Smile Direct Club measured?
Brandwave collects information about searches that people make online using Smile Direct Club’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- smile direct club
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Is Smile Direct Club your brand?
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