Oral-B vs Smile Direct Club:Which is more popular by branded search?
In August 2026, Oral-B had more branded searches than Smile Direct Club among tooth whitening products worldwide. Oral-B was estimated to have 760K branded searches compared to Smile Direct Club’s 22.2K, and held a 54% Share of Search versus Smile Direct Club’s 1.6%. These are worldwide searches for English-language branded terms.
Follow Oral-B vs Smile Direct Club and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Oral-B or Smile Direct Club?
Compare the tooth whitening products people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oral-B, Smile Direct Club. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Hismile | Crest | Smile Direct Club | Snow |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 29.4% | 8.8% | 4% | 2.2% | 0.53% |
| Nov 2025 | 62.2% | 19.4% | 13% | 3.2% | 1.7% | 0.43% |
| Dec 2025 | 62.3% | 21.8% | 9.8% | 3.6% | 2% | 0.59% |
| Jan 2026 | 56.7% | 24.2% | 10.9% | 4.9% | 2.7% | 0.65% |
| Feb 2026 | 53.8% | 28.1% | 10.3% | 4.6% | 2.5% | 0.62% |
| Mar 2026 | 48.9% | 31.2% | 11.4% | 5.1% | 2.8% | 0.46% |
| Apr 2026 | 53.5% | 28.6% | 10.5% | 4.7% | 2.1% | 0.51% |
| May 2026 | 54.7% | 29.2% | 8.7% | 4.8% | 2.2% | 0.43% |
| Jun 2026 | 55.5% | 29% | 8.7% | 4.8% | 1.7% | 0.35% |
| Jul 2026 | 54% | 28.2% | 10.3% | 4.6% | 2.5% | 0.34% |
| Aug 2026 | 54% | 32% | 7.8% | 4.3% | 1.6% | 0.38% |
| Sep 2026 | — | — | — | — | — | — |
How has the Oral-B and Smile Direct Club comparison changed over the last 12 months?
3 findings
- Oral-B was ahead of Smile Direct Club in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among tooth whitening products worldwide moved from 55.1% to 54%, and its estimated monthly branded searches moved from 842K to 760K.
- Across the 11 months ending August 2026, Smile Direct Club’s estimated Share of Search among tooth whitening products worldwide moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for tooth whitening products worldwide in August 2026?
1 change
In August 2026, Smile Direct Club lost estimated Share of Search among tooth whitening products worldwide, from 2.5% to 1.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Oral-B’s and Smile Direct Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oral-B
6 branded search terms
- oral b
- oral b electric toothbrush
- oral b toothbrush
- oral-b
- oralb
- oralb com
Smile Direct Club
1 branded search term
- smile direct club
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.