Crest vs Hismile:Which is more popular by branded search?
In August 2026, Hismile had more branded searches than Crest among tooth whitening products worldwide. Hismile was estimated to have 110K branded searches compared to Crest’s 60.5K, and held a 7.8% Share of Search versus Crest’s 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crest or Hismile?
Compare the tooth whitening products people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hismile, Crest. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Hismile | Crest | Smile Direct Club | Snow |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 29.4% | 8.8% | 4% | 2.2% | 0.53% |
| Nov 2025 | 62.2% | 19.4% | 13% | 3.2% | 1.7% | 0.43% |
| Dec 2025 | 62.3% | 21.8% | 9.8% | 3.6% | 2% | 0.59% |
| Jan 2026 | 56.7% | 24.2% | 10.9% | 4.9% | 2.7% | 0.65% |
| Feb 2026 | 53.8% | 28.1% | 10.3% | 4.6% | 2.5% | 0.62% |
| Mar 2026 | 48.9% | 31.2% | 11.4% | 5.1% | 2.8% | 0.46% |
| Apr 2026 | 53.5% | 28.6% | 10.5% | 4.7% | 2.1% | 0.51% |
| May 2026 | 54.7% | 29.2% | 8.7% | 4.8% | 2.2% | 0.43% |
| Jun 2026 | 55.5% | 29% | 8.7% | 4.8% | 1.7% | 0.35% |
| Jul 2026 | 54% | 28.2% | 10.3% | 4.6% | 2.5% | 0.34% |
| Aug 2026 | 54% | 32% | 7.8% | 4.3% | 1.6% | 0.38% |
| Sep 2026 | — | — | — | — | — | — |
How has the Crest and Hismile comparison changed over the last 12 months?
3 findings
- Hismile was ahead of Crest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crest’s estimated Share of Search among tooth whitening products worldwide moved from 4% to 4.3%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Hismile’s estimated Share of Search among tooth whitening products worldwide moved from 8.8% to 7.8%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for tooth whitening products worldwide in August 2026?
2 changes
In August 2026, Hismile lost estimated Share of Search among tooth whitening products worldwide, from 10.3% to 7.8%.
Crest’s estimated Share of Search among tooth whitening products worldwide has lost ground for 3 months in a row, from 4.8% to 4.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crest’s and Hismile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.