Teeth whitening strip brands:Which are searched most?
In September 2026, Oral-B was the most searched among teeth whitening strip brands worldwide, with an estimated 760K branded searches and 44.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the teeth whitening strip brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oral-B, Colgate, Hismile, Crest. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Hismile | Crest | Snow |
|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 37.8% | 10% | 3.5% | 0.54% |
| Nov 2025 | 54.8% | 27% | 14.9% | 2.8% | 0.49% |
| Dec 2025 | 53.8% | 30% | 12.5% | 3.1% | 0.64% |
| Jan 2026 | 47.2% | 35.7% | 12.4% | 4.1% | 0.69% |
| Feb 2026 | 44.4% | 38.1% | 13% | 3.8% | 0.61% |
| Mar 2026 | 38.8% | 42.3% | 14.4% | 4.1% | 0.44% |
| Apr 2026 | 41% | 42.4% | 12.5% | 3.6% | 0.46% |
| May 2026 | 43.1% | 41.8% | 11% | 3.8% | 0.4% |
| Jun 2026 | 43.9% | 40.6% | 11.4% | 3.8% | 0.32% |
| Jul 2026 | 42.5% | 41.3% | 12.2% | 3.7% | 0.32% |
| Aug 2026 | 43.1% | 43.4% | 9.7% | 3.4% | 0.36% |
| Sep 2026 | 44.6% | 43.2% | 8.3% | 3.6% | 0.32% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.6% | 760K | 0% | +1.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 43.2% | 736K | -3.9% | -0.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.3% | 142K | -17.2% | -1.4 points | |
| 4, held 4th | 3.6% | 60.5K | 0% | +0.1 points | |
| 5, held 5th | 0.32% | 5.4K | -14.5% | 0 points |
1.
Oral-B44.6%
Moved from 2nd to 1st. 760K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Colgate43.2%
Moved from 1st to 2nd. 736K estimated branded searches, -3.9% vs prior month. Share -0.2 points.
3.
Hismile8.3%
Held 3rd. 142K estimated branded searches, -17.2% vs prior month. Share -1.4 points.
4.
Crest3.6%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Snow0.32%
Held 5th. 5.4K estimated branded searches, -14.5% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among teeth whitening strip brands worldwide?
5 brands
In September 2026, Oral-B was the most searched among teeth whitening strip brands worldwide, with an estimated 760K branded searches and 44.6% estimated Share of Search within this set. Colgate is in 2nd place, 1.4 percentage points behind at 43.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Oral-B | 48.1% → 44.6% | 54.8%Nov 2025 | 38.8%Mar 2026 | 1st |
| Colgate | 37.8% → 43.2% | 43.4%Aug 2026 | 27%Nov 2025 | 2nd |
| Hismile | 10% → 8.3% | 14.9%Nov 2025 | 8.3%Sep 2026 | 3rd |
| Crest | 3.5% → 3.6% | 4.1%Mar 2026 | 2.8%Nov 2025 | 4th |
| Snow | 0.54% → 0.32% | 0.69%Jan 2026 | 0.32%Jul 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among teeth whitening strip brands worldwide decreased from 48.1% to 44.6%.
- Across the 12 months ending September 2026, Colgate’s estimated Share of Search among teeth whitening strip brands worldwide increased from 37.8% to 43.2%.
- Across the 12 months ending September 2026, Hismile’s estimated Share of Search among teeth whitening strip brands worldwide decreased from 10% to 8.3%.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among teeth whitening strip brands worldwide peaked at 54.8% in November 2025 and was lowest at 38.8% in March 2026.
- Across the 12 months ending September 2026, Colgate’s estimated Share of Search among teeth whitening strip brands worldwide peaked at 43.4% in August 2026 and was lowest at 27% in November 2025.
- Across the 12 months ending September 2026, Hismile’s estimated Share of Search among teeth whitening strip brands worldwide peaked at 14.9% in November 2025 and was lowest at 8.3% in September 2026.
- Across the 12 months ending September 2026, Crest’s estimated Share of Search among teeth whitening strip brands worldwide peaked at 4.1% in March 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Crest and Snow held steady: their estimated Share of Search among teeth whitening strip brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for teeth whitening strip brands worldwide in September 2026?
4 changes
In September 2026, Oral-B overtook Colgate to become the leader among teeth whitening strip brands worldwide, with 44.6% estimated Share of Search.
In September 2026, Hismile lost estimated Share of Search among teeth whitening strip brands worldwide, from 9.7% to 8.3%.
Estimated monthly branded searches for Colgate worldwide rose 11.3% over 12 measured months, from 661K to 736K in September 2026.
Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.
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