How popular isSnow in search?
In September 2026, there were an estimated 5.4K branded searches for Snow worldwide which is down 42.2% over the last 12 months. Snow holds 0.34% estimated Share of Search among teeth whitening strip brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which teeth whitening strip brands compete with Snow?
Share of Search by month for Colgate, Oral-B, Hismile, Crest, Snow. The figures are in the table below the chart.
View monthly share of search table
| Month | Colgate | Oral-B | Hismile | Crest | Snow |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 45.3% | 10.6% | 3.7% | 0.57% |
| Nov 2025 | 28.8% | 51.8% | 15.9% | 3% | 0.52% |
| Dec 2025 | 32.2% | 50.3% | 13.4% | 3.3% | 0.69% |
| Jan 2026 | 37.9% | 43.8% | 13.2% | 4.3% | 0.73% |
| Feb 2026 | 40.4% | 41.1% | 13.8% | 4% | 0.65% |
| Mar 2026 | 44.5% | 35.6% | 15.2% | 4.3% | 0.47% |
| Apr 2026 | 44.4% | 38.3% | 13% | 3.8% | 0.48% |
| May 2026 | 43.8% | 40.3% | 11.5% | 4% | 0.42% |
| Jun 2026 | 43% | 40.6% | 12.1% | 4% | 0.34% |
| Jul 2026 | 43.7% | 39.2% | 12.9% | 3.9% | 0.34% |
| Aug 2026 | 45.8% | 40% | 10.2% | 3.6% | 0.38% |
| Sep 2026 | 45.6% | 41.5% | 8.8% | 3.8% | 0.34% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 736K | -3.9% | -0.2 points | |
| 2, held 2nd | 41.5% | 669K | 0% | +1.5 points | |
| 3, held 3rd | 8.8% | 142K | -17.2% | -1.4 points | |
| 4, held 4th | 3.8% | 60.5K | 0% | +0.1 points | |
| 5, held 5th | 0.34% | 5.4K | -14.5% | 0 points |
1.
Colgate45.6%
Held 1st. 736K estimated branded searches, -3.9% vs prior month. Share -0.2 points.
2.
Oral-B41.5%
Held 2nd. 669K estimated branded searches, 0% vs prior month. Share +1.5 points.
3.
Hismile8.8%
Held 3rd. 142K estimated branded searches, -17.2% vs prior month. Share -1.4 points.
4.
Crest3.8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Snow0.34%
Held 5th. 5.4K estimated branded searches, -14.5% vs prior month. Share 0 points.
Compare search popularity between Snow and its closest rivals
Every comparison with Snow
8 comparisons
How has branded search demand for Snow changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Snow worldwide fell from 9.4K to 5.4K.
- Across the 12 months ending September 2026, Snow’s estimated Share of Search among teeth whitening strip brands worldwide held steady, from 0.57% to 0.34%.
How did search popularity change for teeth whitening strip brands worldwide in September 2026?
4 changes
In September 2026, Oral-B gained estimated Share of Search among teeth whitening strip brands worldwide, from 40% to 41.5%.
In September 2026, Hismile lost estimated Share of Search among teeth whitening strip brands worldwide, from 10.2% to 8.8%.
Estimated monthly branded searches for Colgate worldwide rose 11.3% over 12 measured months, from 661K to 736K in September 2026.
Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.
Where does Snow compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tooth whitening products | 6th of 6 | 0.33% | Show ranking |
| Teeth whitening strip brands | 5th of 5 | 0.34% | Shown above |
| Teeth whitening brands | 5th of 5 | 1.3% | Show ranking |
How is Snow measured?
Brandwave collects information about searches that people make online using Snow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- snow strip
- snow teeth
- snow teeth whitening
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Is Snow your brand?
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