Crest vs Snow:Which is searched more?
In August 2026, Crest had more branded searches than Snow among tooth whitening products worldwide. Crest was estimated to have 60.5K branded searches compared to Snow’s 5.4K, and held a 4.2% Share of Search versus Snow’s 0.38%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crest or Snow?
Compare the tooth whitening products people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crest, Snow. The figures are in the table below the chart.
View monthly share of search table
| Month | Crest | Snow |
|---|---|---|
| Oct 2025 | 3.9% | 0.52% |
| Nov 2025 | 3.1% | 0.42% |
| Dec 2025 | 3.5% | 0.57% |
| Jan 2026 | 4.7% | 0.63% |
| Feb 2026 | 4.5% | 0.6% |
| Mar 2026 | 5% | 0.45% |
| Apr 2026 | 4.6% | 0.5% |
| May 2026 | 4.7% | 0.42% |
| Jun 2026 | 4.7% | 0.34% |
| Jul 2026 | 4.5% | 0.33% |
| Aug 2026 | 4.2% | 0.38% |
| Sep 2026 | — | — |
How has the Crest and Snow comparison changed over the last 12 months?
3 findings
- Crest was ahead of Snow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crest’s estimated Share of Search among tooth whitening products worldwide moved from 3.9% to 4.2%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Snow’s estimated Share of Search among tooth whitening products worldwide moved from 0.52% to 0.38%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for tooth whitening products worldwide in August 2026?
2 changes
In August 2026, Crest rose from 5th to 4th among tooth whitening products worldwide.
Estimated monthly branded searches for Snow worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crest’s and Snow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.