Brandwave

How popular isCrest in search?

In September 2026, there were an estimated 60.5K branded searches for Crest worldwide which held steady over the last 12 months. Crest holds 3.8% estimated Share of Search among teeth whitening strip brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Colgate45.6%
  2. Oral-B41.5%
  3. Hismile8.8%
  4. Crest3.8%
  5. Snow0.34%
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Which teeth whitening strip brands compete with Crest?

Crest against teeth whitening strip brands worldwide, by month

Share of Search by month for Colgate, Oral-B, Hismile, Crest. The figures are in the table below the chart.

View monthly share of search table
MonthColgateOral-BHismileCrestSnow
Oct 202539.9%45.3%10.6%3.7%0.57%
Nov 202528.8%51.8%15.9%3%0.52%
Dec 202532.2%50.3%13.4%3.3%0.69%
Jan 202637.9%43.8%13.2%4.3%0.73%
Feb 202640.4%41.1%13.8%4%0.65%
Mar 202644.5%35.6%15.2%4.3%0.47%
Apr 202644.4%38.3%13%3.8%0.48%
May 202643.8%40.3%11.5%4%0.42%
Jun 202643%40.6%12.1%4%0.34%
Jul 202643.7%39.2%12.9%3.9%0.34%
Aug 202645.8%40%10.2%3.6%0.38%
Sep 202645.6%41.5%8.8%3.8%0.34%

  1. 1.Colgate

    45.6%

    Held 1st. 736K estimated branded searches, -3.9% vs prior month. Share -0.2 points.

  2. 2.Oral-B

    41.5%

    Held 2nd. 669K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Hismile

    8.8%

    Held 3rd. 142K estimated branded searches, -17.2% vs prior month. Share -1.4 points.

  4. 4.Crest

    3.8%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Snow

    0.34%

    Held 5th. 5.4K estimated branded searches, -14.5% vs prior month. Share 0 points.

Compare search popularity between Crest and its closest rivals

Every comparison with Crest

How has branded search demand for Crest changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Crest worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Crest’s estimated Share of Search among teeth whitening strip brands worldwide peaked at 4.3% in January 2026 and was lowest at 3% in November 2025.

How did search popularity change for teeth whitening strip brands worldwide in September 2026?

  1. In September 2026, Oral-B gained estimated Share of Search among teeth whitening strip brands worldwide, from 40% to 41.5%.

  2. In September 2026, Hismile lost estimated Share of Search among teeth whitening strip brands worldwide, from 10.2% to 8.8%.

  3. Estimated monthly branded searches for Colgate worldwide rose 11.3% over 12 measured months, from 661K to 736K in September 2026.

  4. Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.

Where does Crest compete?

Crest is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Toothpaste brands4th of 52.5%Show ranking
Whitening toothpaste brands3rd of 33.6%Show ranking
Tooth whitening products4th of 63.7%Show ranking
Teeth whitening strip brands4th of 53.8%Shown above

How is Crest measured?

Brandwave collects information about searches that people make online using Crest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • crest toothpaste

Do you work for Crest? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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