How popular isColgate in search?
In September 2026, there were an estimated 736K branded searches for Colgate worldwide which is up 11.3% over the last 12 months. Colgate holds 45.6% estimated Share of Search among teeth whitening strip brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which teeth whitening strip brands compete with Colgate?
Share of Search by month for Colgate, Oral-B, Hismile, Crest. The figures are in the table below the chart.
View monthly share of search table
| Month | Colgate | Oral-B | Hismile | Crest | Snow |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 45.3% | 10.6% | 3.7% | 0.57% |
| Nov 2025 | 28.8% | 51.8% | 15.9% | 3% | 0.52% |
| Dec 2025 | 32.2% | 50.3% | 13.4% | 3.3% | 0.69% |
| Jan 2026 | 37.9% | 43.8% | 13.2% | 4.3% | 0.73% |
| Feb 2026 | 40.4% | 41.1% | 13.8% | 4% | 0.65% |
| Mar 2026 | 44.5% | 35.6% | 15.2% | 4.3% | 0.47% |
| Apr 2026 | 44.4% | 38.3% | 13% | 3.8% | 0.48% |
| May 2026 | 43.8% | 40.3% | 11.5% | 4% | 0.42% |
| Jun 2026 | 43% | 40.6% | 12.1% | 4% | 0.34% |
| Jul 2026 | 43.7% | 39.2% | 12.9% | 3.9% | 0.34% |
| Aug 2026 | 45.8% | 40% | 10.2% | 3.6% | 0.38% |
| Sep 2026 | 45.6% | 41.5% | 8.8% | 3.8% | 0.34% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 736K | -3.9% | -0.2 points | |
| 2, held 2nd | 41.5% | 669K | 0% | +1.5 points | |
| 3, held 3rd | 8.8% | 142K | -17.2% | -1.4 points | |
| 4, held 4th | 3.8% | 60.5K | 0% | +0.1 points | |
| 5, held 5th | 0.34% | 5.4K | -14.5% | 0 points |
1.
Colgate45.6%
Held 1st. 736K estimated branded searches, -3.9% vs prior month. Share -0.2 points.
2.
Oral-B41.5%
Held 2nd. 669K estimated branded searches, 0% vs prior month. Share +1.5 points.
3.
Hismile8.8%
Held 3rd. 142K estimated branded searches, -17.2% vs prior month. Share -1.4 points.
4.
Crest3.8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Snow0.34%
Held 5th. 5.4K estimated branded searches, -14.5% vs prior month. Share 0 points.
Compare search popularity between Colgate and its closest rivals
Every comparison with Colgate
16 comparisons
- Colgate vs Sensodyne
- Colgate vs Oral-B
- Colgate vs Listerine
- Burwood vs Colgate
- Colgate vs Philips Sonicare
- Colgate vs Waterpik
- Colgate vs Philips
- Colgate vs TheraBreath
- Colgate vs Hismile
- Colgate vs Corsodyl
- Colgate vs Crest
- Arm and Hammer vs Colgate
- Colgate vs Macleans
- Colgate vs Smile Direct Club
- Colgate vs Snow
- Brushmo vs Colgate
How has branded search demand for Colgate changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Colgate worldwide rose from 661K to 736K.
- Across the 12 months ending September 2026, Colgate’s estimated Share of Search among teeth whitening strip brands worldwide increased from 39.9% to 45.6%.
- Across the 12 months ending September 2026, Colgate’s estimated Share of Search among teeth whitening strip brands worldwide peaked at 45.8% in August 2026 and was lowest at 28.8% in November 2025.
- Across the 12 months ending September 2026, Colgate rose from 2nd to 1st among teeth whitening strip brands worldwide.
How did search popularity change for teeth whitening strip brands worldwide in September 2026?
4 changes
In September 2026, Oral-B gained estimated Share of Search among teeth whitening strip brands worldwide, from 40% to 41.5%.
In September 2026, Hismile lost estimated Share of Search among teeth whitening strip brands worldwide, from 10.2% to 8.8%.
Estimated monthly branded searches for Colgate worldwide rose 11.3% over 12 measured months, from 661K to 736K in September 2026.
Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.
Where does Colgate compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Oral care brands | 2nd of 8 | 21.1% | Show ranking |
| Toothpaste brands | 2nd of 5 | 30.6% | Show ranking |
| Mouthwash brands | 1st of 5 | 34% | Show ranking |
| Toothbrush head brands | 2nd of 5 | 34.9% | Show ranking |
| Whitening toothpaste brands | 2nd of 3 | 43.6% | Show ranking |
| Tooth whitening products | 1st of 6 | 45% | Show ranking |
| Teeth whitening strip brands | 1st of 5 | 45.6% | Shown above |
How is Colgate measured?
Brandwave collects information about searches that people make online using Colgate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- colgate
- colgate toothpaste
- colgate total
- colgate wisp
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Is Colgate your brand?
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