Crest vs Oral-B:Which is searched more?
In September 2026, Oral-B had more branded searches than Crest among teeth whitening strip brands worldwide. Oral-B was estimated to have 669K branded searches compared to Crest’s 60.5K, and held a 41.5% Share of Search versus Crest’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crest or Oral-B?
Compare the teeth whitening strip brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oral-B, Crest. The figures are in the table below the chart.
View monthly share of search table
| Month | Colgate | Oral-B | Hismile | Crest | Snow |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 45.3% | 10.6% | 3.7% | 0.57% |
| Nov 2025 | 28.8% | 51.8% | 15.9% | 3% | 0.52% |
| Dec 2025 | 32.2% | 50.3% | 13.4% | 3.3% | 0.69% |
| Jan 2026 | 37.9% | 43.8% | 13.2% | 4.3% | 0.73% |
| Feb 2026 | 40.4% | 41.1% | 13.8% | 4% | 0.65% |
| Mar 2026 | 44.5% | 35.6% | 15.2% | 4.3% | 0.47% |
| Apr 2026 | 44.4% | 38.3% | 13% | 3.8% | 0.48% |
| May 2026 | 43.8% | 40.3% | 11.5% | 4% | 0.42% |
| Jun 2026 | 43% | 40.6% | 12.1% | 4% | 0.34% |
| Jul 2026 | 43.7% | 39.2% | 12.9% | 3.9% | 0.34% |
| Aug 2026 | 45.8% | 40% | 10.2% | 3.6% | 0.38% |
| Sep 2026 | 45.6% | 41.5% | 8.8% | 3.8% | 0.34% |
How has the Crest and Oral-B comparison changed over the last 12 months?
3 findings
- Oral-B was ahead of Crest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crest’s estimated Share of Search among teeth whitening strip brands worldwide moved from 3.7% to 3.8%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among teeth whitening strip brands worldwide moved from 45.3% to 41.5%, and its estimated monthly branded searches moved from 751K to 669K.
How did search popularity change for teeth whitening strip brands worldwide in September 2026?
1 change
In September 2026, Oral-B gained estimated Share of Search among teeth whitening strip brands worldwide, from 40% to 41.5%.
Other head-to-heads among teeth whitening strip brands
How each brand is measured
Brandwave collects information about searches that people make online using Crest’s and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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