How popular isGoogle Maps Platform in search?

In August 2026, there were an estimated 49.5K branded searches for Google Maps Platform worldwide which is down 55% over the last 11 months. Google Maps Platform holds 10.1% estimated Share of Search among geolocation APIs worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which geolocation APIs compete with Google Maps Platform?

Google Maps Platform against geolocation APIs worldwide, by month

Month	TomTom	Mapbox	Google Maps Platform	App Radar	HERE Technologies
Oct 2025	51.6%	28.3%	18.8%	0.93%	0.41%
Nov 2025	48.3%	32.4%	17.8%	1.1%	0.37%
Dec 2025	53.1%	29.2%	16%	1.2%	0.52%
Jan 2026	48.3%	32.4%	17.8%	1.1%	0.47%
Feb 2026	51.5%	34.5%	12.7%	0.93%	0.4%
Mar 2026	51.4%	34.5%	12.6%	1.1%	0.4%
Apr 2026	56.5%	31%	11.4%	0.84%	0.36%
May 2026	56.5%	31%	11.4%	0.84%	0.36%
Jun 2026	54.9%	30.1%	13.5%	0.99%	0.54%
Jul 2026	80.3%	13.2%	5.9%	0.43%	0.23%
Aug 2026	61.1%	27.4%	10.1%	0.9%	0.49%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	TomTom	61.1%	301K	-63.4%	-19.1 points
2, held 2nd	Mapbox	27.4%	135K	0%	+14.3 points
3, held 3rd	Google Maps Platform Google	10.1%	49.5K	-18.2%	+4.2 points
4, held 4th	App Radar	0.9%	4.4K	-0.23%	+0.5 points
5, held 5th	HERE Technologies	0.49%	2.4K	0%	+0.3 points

1.TomTom
61.1%
Held 1st. 301K estimated branded searches, -63.4% vs prior month. Share -19.1 points.
2.Mapbox
27.4%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +14.3 points.
3.Google Maps Platform
10.1%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +4.2 points.
4.App Radar
0.9%
Held 4th. 4.4K estimated branded searches, -0.23% vs prior month. Share +0.5 points.
5.HERE Technologies
0.49%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between Google Maps Platform and its closest rivals

How has branded search demand for Google Maps Platform changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Maps Platform worldwide fell from 110K to 49.5K.
Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among geolocation APIs worldwide decreased from 18.8% to 10.1%.
Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among geolocation APIs worldwide peaked at 18.8% in October 2025 and was lowest at 5.9% in July 2026.

How did search popularity change for geolocation APIs worldwide in August 2026?

4 changes

In August 2026, Mapbox gained estimated Share of Search among geolocation APIs worldwide, from 13.2% to 27.4%.
In August 2026, Google Maps Platform gained estimated Share of Search among geolocation APIs worldwide, from 5.9% to 10.1%.
In August 2026, TomTom lost estimated Share of Search among geolocation APIs worldwide, from 80.3% to 61.1%.
Estimated monthly branded searches for App Radar worldwide fell 18.4% over 11 measured months, from 5.4K to 4.4K in August 2026.

How is Google Maps Platform measured?

Brandwave collects information about searches that people make online using Google Maps Platform’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term